June 12, 2017 – Music

June 12, 2017 – Music

HEADLINER Billboard’s 2017 Branding Power Players List Revealed These are the 57 executives driving the $2.1 billion business of partnering marketers with superstars, led by Citi’s Jennifer Breithaupt, whose latest moves include tapping Katy Perry. READ...
June 12, 2017 – Marketing

June 12, 2017 – Marketing

HEADLINER Bacardi Will Help Aspiring Artists Every Time This Major Lazer Song Plays On Spotify Major Lazer said when it comes to collaborating with brands, they look for partners that will go beyond just writing a check to slap its logo on something. READ MORE (Fast...
June 5, 2017 – Music

June 5, 2017 – Music

HEADLINER Gatorade’s Propel Invests In On-Demand Pandora Stations The brand also worked with musician Jessie J to create a custom song called “Get Ugly” that’s prominently featured in the three stations. READ MORE (Adweek) OPENING ACTS ‘A lot of artists in...
June 5, 2017 – Marketing

June 5, 2017 – Marketing

HEADLINER Pandora Is Building Branded Radio Stations For Propel Gatorade-owned Propel launched a campaign that offers users who listen to fitness-themed stations a chance to listen to a handful of songs on-demand. READ MORE (Adweek) OPENING ACTS Hilton, Live Nation...
May 30, 2017 – Music

May 30, 2017 – Music

HEADLINER The Relationship Between Brands And Music Needs To Evolve Modern partnerships between marketers and artists should go far beyond just a song in an ad. READ MORE (Fast Company) OPENING ACTS Spotify Settles Lawsuits, Adds Board Members As It Gets Ready To Go...