Branding Your Band: Q&A with Northern National

Branding Your Band: Q&A with Northern National

If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive guidance from a team of professionals, some partner with brands to grow their fanbase, and others take on everything...
Música Ford Artist Receives Grammy Nomination

Música Ford Artist Receives Grammy Nomination

La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006. The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon...
Music and Tech: Lessons From Techweek Dallas

Music and Tech: Lessons From Techweek Dallas

A few examples of artists who commanded attention and maintained authenticity   Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music innovators by night. It was an eclectic...