MAX Blog

We cover topics at the intersection of brand marketing,
the music industry, and technology.
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What Is A PRO and Why Should Artists Care?

This is the first part of an ongoing series to empower artists with the knowledge and resources they need to successfully navigate the music industry. At MAX we believe strongly in creating technologies that more efficiently enable artists to build sustainable careers...

Our 5 Favorite SXSW Stories

South By Southwest (SXSW) is always a whirlwind, and we can’t wait to go for a spin in the future. Here are a few of our favorite trends and stories that emerged from SXSW 2016:   1. Anheuser-Busch served up a dose of virtual reality, giving SXSW attendees a...

Artist Spotlight: Q&A with Josh Dorr

Music Audience Exchange (MAX) recently hosted Nashville-based singer-songwriter Josh Dorr in its Dallas office. Dorr, a 27-year-old country artist signed to Ole Music Publishing, visited MAX alongside a few members of his label to check out our music and branding...

Major Changes Hit Facebook and Snapchat

Two social media behemoths made significant announcements last week. Facebook, the largest social network in the world, rolled out “Reactions,” an extension of its core “Like” feature. Users can now respond to posts with emojis indicating Like, Love, Haha, Wow, Sad,...

Super Bowl 50 Ads: The 13 Best Uses of Music

In order of appearance, here’s our breakdown of the 13 best uses of music in the ads for Super Bowl 50. Check out the list, and give us your thoughts!    1. Apartments.com When Did It Air? First Quarter – After Denver went up 3-0 on their first drive Song...

Can Taylor Swift Disinfect The Music Business?

This article was originally published on Forbes. With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. By shining the brightest ray of...

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