We cover the intersection of music, brands, media and tech.

Protected: Las Fenix Takes the Stage During SXSW 2018

On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange (MAX), for a discussion with marketers about the nuances of multicultural marketing (specifically to Hispanic audiences)...

Ashliegh Lisset, Daughter of an American Hero

We’re excited to host independent country artist and Texas native, Ashliegh Lisset, at  Music Audience Exchange (MAX) for our monthly “On The Record” series. An inspiring young Latina artist making her way through the country music scene, Ashliegh has caught the...

Brands + Music: Our Greatest Hits In 2017

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's Greatest Hits:  MAX In The News In 2017, MAX raised $6 million in funding and expanded our presence beyond Dallas and Los Angeles with new additions to our team in New...

CMOs, Audiences Move To Their Own Beats

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the...

How Artists And Managers Ink Sync Deals

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders...

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