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CMOs, Audiences Move To Their Own Beats

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the...

How Artists And Managers Ink Sync Deals

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders...

What Does The Right Of Public Performance Mean?

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the original founders...

Examining The Evolving Role Of An Artist Manager

George Howard is an Associate Professor at Berklee College of Music and Brown University. Here he collaborates with Zoe Benson, an artist and music business student at Berklee College of Music, to examine how artist managers should be thinking about their roles....

The Rise of Curated Playlists

Note: this article was originally published via Music Business Journal.   Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. However, with the unrelenting rise of...

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