MAX Blog

We cover topics at the intersection of brand marketing,
the music industry, and technology.
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SingFit Uses Music To Fight Alzheimer’s

Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is about more than business. At Music Audience Exchange (MAX), of course, we believe music resonates on a profoundly emotional level. We recently came upon a company that...

Ed Sheeran Sued For Copyright. Could You Be Next?

This is the third article in an ongoing educational series on the MAX Blog. Read the second article, “Led Zeppelin Wasn’t Guilty Of Copyright Infringement, But You Still Might Be” here. Check out the SXSW Panel organized by the author of this article here....

What Is A PRO and Why Should Artists Care?

This is the first part of an ongoing series to empower artists with the knowledge and resources they need to successfully navigate the music industry. At MAX we believe strongly in creating technologies that more efficiently enable artists to build sustainable careers...

Our 5 Favorite SXSW Stories

South By Southwest (SXSW) is always a whirlwind, and we can’t wait to go for a spin in the future. Here are a few of our favorite trends and stories that emerged from SXSW 2016:   1. Anheuser-Busch served up a dose of virtual reality, giving SXSW attendees a...

Artist Spotlight: Q&A with Josh Dorr

Music Audience Exchange (MAX) recently hosted Nashville-based singer-songwriter Josh Dorr in its Dallas office. Dorr, a 27-year-old country artist signed to Ole Music Publishing, visited MAX alongside a few members of his label to check out our music and branding...

Major Changes Hit Facebook and Snapchat

Two social media behemoths made significant announcements last week. Facebook, the largest social network in the world, rolled out “Reactions,” an extension of its core “Like” feature. Users can now respond to posts with emojis indicating Like, Love, Haha, Wow, Sad,...

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