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Examining The Evolving Role Of An Artist Manager

George Howard is an Associate Professor at Berklee College of Music and Brown University. Here he collaborates with Zoe Benson, an artist and music business student at Berklee College of Music, to examine how artist managers should be thinking about their roles.  ...

The Rise of Curated Playlists

Note: this article was originally published via Music Business Journal.   Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. However, with the unrelenting rise of...

MAX Co-Founder George Howard Sounds Off with Cheddar Media

Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to accommodate the new medium. Watch the full 8:00 minute interview here.   Cheddar: Hey, guys, welcome back to Between the...

5 Ways For Emerging Artists To Set Themselves Up For Success

Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we believe will simplify marketing for brands and artists while simultaneously improving the fan experience. While MAX...

Building a Cult Brand, Ad Effectiveness, and Love ❤

This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference. The stated theme of the event is "Highly Effective Brands that Drive Results,” and the agenda is certainly tailored to this theme, with a...

Lincoln Strikes a Chord with Gary Clark Jr.

Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected. Unexpected, however, was that Gary Clark Jr. walked away with quite a bit of recognition for himself. Clark Jr. performed...

Super Bowl Commercials: 15 Great Uses Of Music

Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how brands and agencies can maximize the value of music in a commercial. This week, coincidentally enough, millions of...

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