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Building a Cult Brand, Ad Effectiveness, and Love ❤

This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference. The stated theme of the event is "Highly Effective Brands that Drive Results,” and the agenda is certainly tailored to this theme, with a...

Lincoln Strikes a Chord with Gary Clark Jr.

Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected. Unexpected, however, was that Gary Clark Jr. walked away with quite a bit of recognition for himself. Clark Jr. performed...

Super Bowl Commercials: 15 Great Uses Of Music

Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how brands and agencies can maximize the value of music in a commercial. This week, coincidentally enough, millions of...

How To Maximize The Value Of Music In A Commercial

Important Considerations for Brands and Agencies Looking To Integrate Music In Campaigns   The right combination of brand messaging and music can lead to a compelling ad that resonates with prospective customers. With the proper packaging, advertising can provide...

Brands + Music: Our Greatest Hits In 2016

2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great brands and artists together… In 2016, the MAX Platform powered 40 distinct brand-artist partnerships that were...

Branding Your Band: Q&A with Northern National

If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive guidance from a team of professionals, some partner with brands to grow their fanbase, and others take on everything...

Música Ford Artist Receives Grammy Nomination

La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006. The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon...

Why OK Go’s Video with Morton Salt Worked

Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized to their 2014 song “The One Moment.”

Music and Tech: Lessons From Techweek Dallas

A few examples of artists who commanded attention and maintained authenticity   Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music innovators by night. It was an eclectic...

From A Brand Partnership To Nationwide Radio

Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country star. According to CBS, NASH Next was the “first-ever talent competition to provide the winner with coveted nationwide...

Want Your Music In A Commercial? Start Preparing.

Best practices for artist managers and artists when preparing for brand partnerships. One of the most exciting things that can happen for a band is to have their music used in a commercial. Of course, the best intersections of brand partnerships with artists are those...

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