Coors Light Rolls Out Local Musicians Initiative

After a successful test of the music program last year in Philadelphia, Orlando and Chicago, Coors Light is now expanding it to seven more U.S. markets, and plans to run it on an “always on” basis.
READ MORE (MediaPost)

The Most Popular Music Artist In Every State, According To Pandora

These artists, whose Pandora “artist stations” were most frequently added in each of the 50 states this year, are a snapshot of what streaming audiences across the country are seeking out the most.
READ MORE (Business Insider)

La Croix Wins Over Millennial Taste Buds With Instagram Micro-Influencers

National Beverage’s La Croix brand has seen a net sales increase from $646 million in 2015 to $827 million in its most recent fiscal year, with profits rising from $49.3 million to $107 million.
READ MORE (Marketing DIVE)

Podghazi: Instagram Influencers Use Comment Collusion To Game The Algorithm

The company is funding a set of original programs, expected to be displayed outside of the newsfeed in a new video section intended to give Facebook a greater cut of the $70 billion TV advertising market.
READ MORE (Digiday)

First Facebook TV Episodes Are Said To Be Ready For Mid-August

The company is funding a set of original programs, expected to be displayed outside of the newsfeed in a new video section intended to give Facebook a greater cut of the $70 billion TV advertising market.
READ MORE (Bloomberg)

Fanta Brings Back The ‘Fantanas,’ Now With 25% More Dude

The foursome, which hasn’t been featured in Fanta marketing since 2011, appears in a new TV ad as part of a campaign that marks the brand’s biggest marketing push since 2010.
READ MORE (Ad Age)

Why Labels Are Partnering With Zumba To Break Artists

The fitness-craze creators on breaking tracks by Pitbull and a new partnership with Steve Aoki.
READ MORE (Billboard)

Los Rakas – My Climb. My Music.

Los Rakas talk about their climb and their unique sound. #climbon

To listen to their new song “”Bésame”” visit http://coorslightmusic.com/los-rakas
WATCH VIDEO (YouTube)

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