Major Lazer said when it comes to collaborating with brands, they look for partners that will go beyond just writing a check to slap its logo on something.
READ MORE (Fast Company)
This year, the brand — which has made country music a core part of its marketing strategy — will follow Rhett on his nationwide “Home Team Tour.”
READ MORE (MediaPost)
“Music has always been authentic to our brand. It’s really about that true connection that Cracker Barrel has working with the artists. It’s not something we’re having to buy into and fake. We work with artists who truly love us and our brand.”
READ MORE (brandchannel)
Carlos Diaz, Cofounder and CRO at MAX, says access to mainstream audiences is the number one factor to determining artists’ success — and that’s where the brands come in.
READ MORE (Forbes)
Delta Air Lines’ playbook to bring young entrepreneurs on board: indie movie screenings, hipster-approved musical performances and foodie-focused demos.
READ MORE (Ad Age)
These are the 57 executives driving the $2.1 billion business of partnering marketers with superstars, led by Citi’s Jennifer Breithaupt.
READ MORE (Billboard)
She joins the company from Apple, where she was the global head of consumer marketing for Apple Music & iTunes. According to a statement from Uber, she will be “charged with helping build a deeper, more meaningful connection between Uber and its customers.”
READ MORE (Variety)
Los Rakas talk about their climb and their unique sound. #climbon
WATCH VIDEO (YouTube)