Gatorade-owned Propel launched a campaign that offers users who listen to fitness-themed stations a chance to listen to a handful of songs on-demand.
READ MORE (Adweek)
“It felt the most authentic for our brand and for our Hilton Honors members. We do a lot of sports, we do food and beverage, but we started migrating much more to music as our core starting point.”
READ MORE (Forbes)
In recent months, a laundry list of A-list celebrities like Beyonce and Jay-Z and names on the rise such as the Chainsmokers have come to party at exclusive events hosted by the brand’s founder and CEO.
READ MORE (Inc)
These include popups, ads that flash quickly, change colors or force people to wait 10 seconds before accessing content on a publisher’s page.
READ MORE (Ad Age)
Today, streaming is mainstream and music is everywhere — and, since most of it is digital, so is music data. And this has important implications for brands.
READ MORE (MediaPost)
Increasingly, the transaction is built into the ad, like with tap-to-book functionality on Instagram and the swipe-to-shop feature in Snap ads.
READ MORE (Mobile Marketer)
Examining how and why these gatherings have become the ultimate millennial experience and marketing mecca. Features executives from Live Nation, Heineken, and The Infatuation.
READ MORE (Bloomberg)
Fans can visit http://www.fordmusic.com/eric-roberson-2017-fusion-mid-south for a chance to win tickets and get to know Eric Roberson.
WATCH VIDEO (YouTube)