Pandora Is Building Branded Radio Stations For Propel

Gatorade-owned Propel launched a campaign that offers users who listen to fitness-themed stations a chance to listen to a handful of songs on-demand.
READ MORE (Adweek)

Hilton, Live Nation And Spotify Team Up To Show ‘Music Happens Here’

“It felt the most authentic for our brand and for our Hilton Honors members. We do a lot of sports, we do food and beverage, but we started migrating much more to music as our core starting point.”
READ MORE (Forbes)

Absolut Elyx Needs To Make Vodka Cool Again, So It’s Throwing Epic Parties For Millennials

In recent months, a laundry list of A-list celebrities like Beyonce and Jay-Z and names on the rise such as the Chainsmokers have come to party at exclusive events hosted by the brand’s founder and CEO.

Google Confirms Chrome Will Automatically Block Annoying Ads

These include popups, ads that flash quickly, change colors or force people to wait 10 seconds before accessing content on a publisher’s page.

Future Sounds: Music’s Evolving Role In Advertising

Today, streaming is mainstream and music is everywhere — and, since most of it is digital, so is music data. And this has important implications for brands.
READ MORE (MediaPost)

Meeker: Lines Blur Between Ads, Content, Products, Transactions

Increasingly, the transaction is built into the ad, like with tap-to-book functionality on Instagram and the swipe-to-shop feature in Snap ads.
READ MORE (Mobile Marketer)

Podcast: How Music Festivals Became Marketing Meccas

Examining how and why these gatherings have become the ultimate millennial experience and marketing mecca. Features executives from Live Nation, Heineken, and The Infatuation.
READ MORE (Bloomberg)

Ford Music presents Eric Roberson

Fans can visit for a chance to win tickets and get to know Eric Roberson.

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