Modern partnerships between marketers and artists should go far beyond just a song in an ad.
READ MORE (Fast Company)
On Thursday, it was revealed that the company added four people to its board of directors. On Friday, the company settled a class action lawsuit with a group of songwriters who were alleging copyright infringement. The proposed agreement will cost Spotify $43.4 million.
READ MORE (TechCrunch)
“I think ultimately music is better off as a subscription or a streaming model than it was even in the ’80s and ’90s, when we were selling albums,” said former WMG Chairman Edgar Bronfman Jr.
READ MORE (CNBC)
While all categories of licensed goods and services globally hit nearly $263 billion, a 4.4% increase from the prior year, the music merchandise category grew at more than double that pace.
READ MORE (BIllboard)
Fans are put on ‘The Search For El Dorado’, an initiative in which they are guided to 890 hotspots across 99 countries, baited with the promise of unlocking new El Dorado content and experiences.
READ MORE (The Drum)
Cards close to his chest, then – but Stringer was certainly more forthright when it came to Sony’s ability to splash the cash on new artist deals and catalogue acquisitions.
READ MORE (Music Business Worldwide)
Crowdsourced music videos are nothing new, but here’s a project we haven’t seen done before — rock band Real Estate is asking fans to “color in” and then share its latest animated video.
READ MORE (Creativity Online)
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