The Relationship Between Brands And Music Needs To Evolve

Modern partnerships between marketers and artists should go far beyond just a song in an ad.
READ MORE (Fast Company)

Spotify Settles Lawsuits, Adds Board Members As It Gets Ready To Go Public

On Thursday, it was revealed that the company added four people to its board of directors. On Friday, the company settled a class action lawsuit with a group of songwriters who were alleging copyright infringement. The proposed agreement will cost Spotify $43.4 million.
READ MORE (TechCrunch)

Edgar Bronfman: Streaming Can Attract The Broadest Audience Ever To Music

“I think ultimately music is better off as a subscription or a streaming model than it was even in the ’80s and ’90s, when we were selling albums,” said former WMG Chairman Edgar Bronfman Jr.

Study: Global Music Merch Biz Grew To $3.1 Billion In 2016

While all categories of licensed goods and services globally hit nearly $263 billion, a 4.4% increase from the prior year, the music merchandise category grew at more than double that pace.
READ MORE (BIllboard)

Sony Music Promotes Shakira’s El Dorado With Location-Based Unlocks Across The Globes

Fans are put on ‘The Search For El Dorado’, an initiative in which they are guided to 890 hotspots across 99 countries, baited with the promise of unlocking new El Dorado content and experiences.
READ MORE (The Drum)

Rob Stringer Sets Out His Vision For Sony Music Leadership

Cards close to his chest, then – but Stringer was certainly more forthright when it came to Sony’s ability to splash the cash on new artist deals and catalogue acquisitions.
READ MORE (Music Business Worldwide)

This Band Wants Fans To Color In And Share Its Latest Music Video

Crowdsourced music videos are nothing new, but here’s a project we haven’t seen done before — rock band Real Estate is asking fans to “color in” and then share its latest animated video.
READ MORE (Creativity Online)

Ford Music presents Eric Roberson

Enter for a chance to win tickets and a meet and greet with Eric Roberson brought to you by your Local Ford Dealers.

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