Our Story

We’re on a mission to unlock the value of music for brands, artists, music services, and audiences.

The dynamics of marketing have changed for both brands and artists, who need each other now more than ever. MAX is the platform that brings both artists and brands together to tell their stories and win the hearts and minds of the specific people they want to reach. MAX delivers technology for matching brands and artists. For scaling audio, video, and live content. For reaching consumers everywhere they engage with music and entertainment, both online and offline.

MAX was founded in 2014 by a team of marketing technology and music professionals including Nathan Hanks and George Howard. Nathan was previously cofounder and President of ReachLocal – an online marketing tech company – where he led a team of over 2,000 people with 24,000 client companies across 15 countries. George has served as President of powerhouse indie label Rykodisc, co-founded TuneCore, teaches at Berklee College of Music, and is a music licensing and copyright attorney who contributes to Forbes and The New York Times.

“We’re running integrated marketing programs that are powerful and targeted…and they reach people on an emotional level because people love music.”

Nathan Hanks, CEO

Core Values

Our values are what drive the MAX team, day in and day out.


We bring people together.

Follow Through

We do what we say we’ll do.


We know what we want.


We love what we do.

Simple Solutions

We make things easier.


We do the right thing.

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