Frisco startup MAX drives brand engagement through the power of music
MAX uses proprietary technology to catalog artists from 760 different genres of music, breaking the demographic down by age, location and race….
Techweek 100 Dallas
Nathan Hanks, Co-Founder & CEO of Music Audience Exchange joins the top 100 in Dallas…
Tom Petty’s Place Among the Music Greats
Twenty-four hours that broke the hearts of musicians and music fans: Thoughts on the death of Tom Petty and the shooting massacre in Las Vegas. Sue’s guest is George Howard, Berklee College of Music…
Eminem fans may soon have a chance to profit from their hero
Rapper Eminem is one of a handful of artists with two albums that have had 100-week runs on the Billboard charts…
No Sellouts: How Fans Become Customers When An Artist Keeps Control
For musicians, technology is a double-edged sword. Today, every musician has access on a laptop to the full firepower of a recording studio. And when they’ve created their masterpiece…
Music Audience Exchange Adds Leadership, Moves Headquarters to Frisco To Support Rapid Growth
Digital platform Music Audience Exchange (MAX) has announced the appointments of Greg Glenday (Shazam) to its Board of Directors, Steve Fullbright as Chief Operating Officer (COO), and Lara Dulaney as VP of Finance…
Music Audience Exchange (MAX) Bolsters Leadership and Moves Headquarters to Support Rapid Growth
Appointments include Shazam CRO Greg Glenday to Board of Directors, Steve Fullbright as Chief Operating Officer and Lara Dulaney as VP, Finance & Controller…
Still a ‘teenager in company years’, MAX leaves nest for new home in Frisco
Founded in 2014, Music Audience Exchange is young—but it’s earning A’s in school and recently moved into a new space in Frisco. The consumer marketing company pairs brands with musicians and will reach eight-figure revenue in 2017, CEO Nathan Hanks told the Dallas Business Journal.
Coors Light Celebrates New Radio Music Acts To The MAX
Inside Radio recognizes and highlights how Coors Light is engaging diverse millennial audiences through music.
MAX Co-Founder George Howard: Examining The Music Industry & Blockchain
Future Tech Podcast interviews George Howard, MAX Co-Founder and Head of Music, about how MAX is helping artists create more sustainable careers on their own terms.
Tuning Into Podcast Sponsorship, Programmatic Audio And Native Audio Sponsorships
Marketing Land’s Kevin Lee interviews MAX Founder and CEO Nathan Hanks about the big opportunites for brands to bring music to fans.
Portada: Spotify, Sanofi, Coors Light…
Portada highlights how Coors Light and MAX are elevating NYC-based bachata artist Kewin Cosmos as part of the full “My Climb. My Music.” marketing program.
Curated Playlists’ Rise To Power
Hypebot shares music consumption analysis by Brian Reitz, Marketing Manager, Artists at MAX.
The Rise of Curated Playlists
Brian Reitz, Marketing Manager, Artists at MAX, analyzes in Music Business Journal how music consumption trends are starting to affect curators and creators.
Carlos Diaz De Music Audience Exchange: Anunciantes Deben Considerar Matices Culturales Al Elegir Música O Artistas Para Mercado Hispano
MAX’s Co-Founder and CRO Carlos Diaz gets recognized by PRODU TV for a recent MediaPost op-ed urging marketers to consider nuances when marketing to multicultural audiences.
Culturally Hi-Def: How To Integrate Music Into Cultural Marketing
MAX’s Co-Founder and CRO Carlos Diaz argues in a MediaPost op-ed that marketing to multicultural audiences isn’t one-size fits all.
Coors Light Taps Local Music Acts To Connect With Local Audiences
GeoMarketing reports on how MAX and Coors Light are driving results with national music program “My Climb. My Music.”
Coors Light Rolls Out Local Musicians Initiative
Karlene Lukovitz of MediaPost highlights how MAX and Coors Light are fostering engagement and brand loyalty among millennials with local musicians.
Coors Light Documents The Climb Toward Music Success Via New Artist Initiative
David Kirkpatrick of Marketing DIVE analyzes how Coors Light’s partnership with emerging artists via MAX reflects a growing trend in brand marketing.
Q&A: Harnessing The Power Of Music
Aaron Baar of MediaPost interviews MAX’s VP of Product Jeff Rosenfeld about the music industry, data science, MAX’s process for partnering brands with artists, and more.
Dr Pepper Partners with Country Artist to Engage Consumers
Alexander Neely of Direct Marketing News highlights a partnership between Dr Pepper and country star Brett Eldredge. Jarred Goldner, MAX’s Director of Artist Relations, discusses how the partnership happened and why it’s working.
Can Tidal And Jay-Z Get Sprint New Users?
Reema Khrais of Marketplace consults with MAX Cofounder George Howard on the factors affecting and influencing the music streaming economy.
Streaming Concerts Is The New Gateway For Brands Into Music
In her latest Forbes piece, Melissa Daniels interviews MAX’s Cofounder and CRO Carlos Diaz about some of the newest ways brands are investing in the music industry.
Music, the Great Unifier in these Divided Times
MAX’s VP of Product Jeff Rosenfeld joins a Direct Marketing News podcast to explain why “marketers should consider music in their segmentation efforts, and why music resonates so strongly as a demographic unifier.”
Music Audience Exchange Creates Strategic Music-Brand Partnerships
MAX Co-Founder George Howard talks about how Music Audience Exchange is “changing the music industry” in a live interview with Cheddar Media.
“If I Knew Then” with Nathan Hanks, CEO of MAX
Beth Newhart of Crain’s interviews MAX Founder and CEO Nathan Hanks about how a key lesson he learned early in his career affects the way he conducts business today.
Virgin Atlantic’s First Podcast Features MAX Co-Founder
Virgin Atlantic launches its co-branded podcast “The Venture” with a deep look into Kill Rock Stars, “one of indie rock’s most respected record labels.” George Howard, MAX co-founder, is interviewed in the podcast’s inaugural episode.
Music Audience Exchange Looks To Grow Engineering In LA After Funding
SocalTech highlights opportunities at MAX for software engineers and data scientists.
How Tech Entrepreneurs Can Excel Outside Silicon Valley
Andrea Huspeni of Entreprenuer interviews MAX Founder and CEO Nathan Hanks about his unique approach to building a business.