Press RoomLearn more about our company, our clients, and our people through press releases and external stories.
Senior PR Director
CEO: Nathan Hanks
Plano, TX; Culver City, CA
Q&A: Harnessing The Power Of Music
Aaron Baar of MediaPost interviews MAX’s VP of Product Jeff Rosenfeld about the music industry, data science, MAX’s process for partnering brands with artists, and more.
Dr Pepper Partners with Country Artist to Engage Consumers
Alexander Neely of Direct Marketing News highlights a partnership between Dr Pepper and country star Brett Eldredge. Jarred Goldner, MAX’s Director of Artist Relations, discusses how the partnership happened and why it’s working.
Can Tidal And Jay-Z Get Sprint New Users?
Reema Khrais of Marketplace consults with MAX Cofounder George Howard on the factors affecting and influencing the music streaming economy.
Streaming Concerts Is The New Gateway For Brands Into Music
In her latest Forbes piece, Melissa Daniels interviews MAX’s Cofounder and CRO Carlos Diaz about some of the newest ways brands are investing in the music industry.
Music, the Great Unifier in these Divided Times
MAX’s VP of Product Jeff Rosenfeld joins a Direct Marketing News podcast to explain why “marketers should consider music in their segmentation efforts, and why music resonates so strongly as a demographic unifier.”
Music Audience Exchange Creates Strategic Music-Brand Partnerships
MAX Co-Founder George Howard talks about how Music Audience Exchange is “changing the music industry” in a live interview with Cheddar Media.
“If I Knew Then” with Nathan Hanks, CEO of MAX
Beth Newhart of Crain’s interviews MAX Founder and CEO Nathan Hanks about how a key lesson he learned early in his career affects the way he conducts business today.
Virgin Atlantic’s First Podcast Features MAX Co-Founder
Virgin Atlantic launches its co-branded podcast “The Venture” with a deep look into Kill Rock Stars, “one of indie rock’s most respected record labels.” George Howard, MAX co-founder, is interviewed in the podcast’s inaugural episode.
Music Audience Exchange Looks To Grow Engineering In LA After Funding
SocalTech highlights opportunities at MAX for software engineers and data scientists.
How Tech Entrepreneurs Can Excel Outside Silicon Valley
Andrea Huspeni of Entreprenuer interviews MAX Founder and CEO Nathan Hanks about his unique approach to building a business.
5 Steps To Success For Every Emerging Artist
Hypebot shares a recent post from the MAX Blog to its network of music industry readers.
Music tech is the new music industry
Kyle O’Brien of The Drum discusses why venture funding is starting to reenter the music industry with MAX cofounder George Howard.
Music Audience Exchange Wants Musicians To Get Paid
Jonathan Shieber of TechCrunch chats with Nathan Hanks and George Howard about the vision and opportunity for Music Audience Exchange.
MAX Helps Musician and Brand Partnerships Go To 11
brandchannel takes a deep look into how MAX partners brands and artists.
Music Audience Exchange (MAX) Closes $6 Million Funding
Hypebot, a music industry journal who has shared the work of MAX cofounder George Howard in the past, announces MAX’s recent fundraise.
Chicago investors rock and roll $6M in Plano company that matches music and marketing
Korri Kezar of Dallas Business Journal takes a look at MAX and its recent investors.
Music Matchmaker: Plano Startup That Connects Brands And Bands Raises $6M
Melissa Repko of the Dallas Morning News looks into the story behind MAX, touching on the market factors necessitating a convergence of brands and artists along the way.
The Right Tune: Marketing Startup Music Audience Exchange Raises $6M
Xconomy Texas Editor Angela Shah reviews MAX’s recent raise, honing in on how MAX uses data to match marketers and artists.
In An Ever-Changing Music Industry, Cash For Hits Remains A Constant
NPR’s Allyson McCabe interviews MAX Founder and CEO Nathan Hanks as she reviews how artists collaborate with brands to promote their music.
Manny Soundz Is The Coors Light Artist For December 2016
CBS shares the MAX partnership between Manny Soundz and the Coors Light “Discover Your Sound” marketing program.
The Future of Music: Transparency Built with Blockchain
MAX co-founder George Howard announced as the moderator of a next-gen music industry discussion at the MIT Strata Center.
Open Music Initiative Adds 80 Top Music Industry Partners
Open Music Initiative welcomes Music Audience Exchange as one of its newest members.
The 37 Hottest Startups In Dallas
Music Audience Exchange gets recognized as the fourth hottest startup in Dallas by SEM Renaissance.
Amazon’s Plan to Infiltrate Homes This Holiday: Music Via Echo
MAX cofounder George Howard talks to Bloomberg about Amazon’s music strategy.
MCMI Report: Watch Substantial Perform In The 2017 Ford Fusion
MAX partnered Mid-Atlantic Ford Dealers with hip-hop artist Substantial for a co-branded marketing program, the content of which caught this author by surprise.
Do Video Music Awards Matter?
MAX cofounder George Howard discusses with NBC-affiliate NECN the ever-evolving culture around music.
Amazon To Launch Music Streaming Service
MAX cofounder George Howard provides perspective to Marketplace on Amazon’s newest foray into music.
Sooner Musicians Stake Claim In Music World
MAX partnered McDonald’s and Oklahoma duo The Swon Brothers for a program in Summer 2016, which a local NBC affiliate highlighted among other popular Oklahoma artists.
Dallas-Fort Worth Entrepreneurs of the Year 2016
D Magazine profiles Nathan Hanks, CEO and Founder of Music Audience Exchange, alongside 40+ other noteworthy DFW entrepreneurs.
Watch NEEDTOBREATHE Explain ‘Weird’ Creation Of Chart-Topping ‘HARD LOVE’ Album
NEEDTOBREATHE talks to Fuse about the creation of their newest album “H A R D L O V E.”
NEEDTOBREATHE Heading For Highest-Charting Album Ever On Billboard 200 With ‘Hard Love’
NEEDTOBREATHE partnered with MAX and Dr Pepper in Summer 2016 to promote their single “HAPPINESS.” Billboard reports their album “H A R D L O V E” could set charting records.
The Power Of Music For Businesses with George Howard and Carlos Diaz
In this webinar by Startups Innovation and Ask Music Lawyer, two MAX co-founders talk about the power of music, the evolution of the music industry, and the future of brand-artist partnerships.
Interview with Rai Before Ruido Fest
Rai entered a MAX-powered contest with Coors Light and won a chance to play at Ruido Fest. They spoke about their experience here.
Mayday Parade Premiers ‘Let’s Be Honest’ Music Video
Broadway World highlights a brand-artist partnership between Mayday Parade and TWIX, powered by MAX.
Stairway to Legal Protection
George Howard, MAX’s Head of Music, Cofounder, and an associate professor of music business and management at Berklee College of Music discusses how musicians can protect the rights to their music.
20 Questions with Nathan Hanks, Co-Founder & CEO at Music Audience Exchange
Nathan Hanks answers questions about entrepreneurship, success, and more.
Yext Announces New Healthcare Advisor
Yext announced that MAX’s VP of Business Strategy, Golda H. Hartman, MD, will serve as an advisor to the company on its Yext for Healthcare product.
EY announces finalists for EY Entrepreneur Of The Year® 2016 in the Southwest Region
Nathan Hanks, MAX’s Founder and CEO, was nominated as the 2016 EY Entrepreneur of the Year in the Southwest Region.
‘More art equals less war’: Watch George Howard’s empowered Berklee 2016 commencement speech
George Howard, MAX’s Head of Music and Cofounder, delivers an engaging commencement speech for the Berklee School of Music’s 2016 graduation.
Roger Creager Lives Life on the (Ford) Edge
Austin’s Country Alternative radio station highlights Roger Creager’s partnership with Ford Music.
Roger Creager is Ford Music’s Artist of the Month
MAX powered a partnership between Roger Creager and Ford Music during April 2016.
Mike Ryan Debuts ‘Dry County Drive’ With Ford Music
MAX powered a partnership between Mike Ryan and Ford Music during February 2016.
Music Industry Goes ‘Commercial’: This Time Everyone Loves It
Max Willens of the International Business Times identifies how MAX provides value for both marketers and the music industry.
The 22 Hottest Startups In Dallas
MAX gets named among other rising Dallas companies.
Mike Ryan is Ford Music’s Artist of the Month
Austin’s Country Alternative radio station highlights Mike Ryan’s partnership with Ford Music.
Robbie Rivera Kicks Off Jack Daniel’s Motel No.7 In Miami
Photos and a recap from the first night of a Robbie Rivera and Jack Daniel’s event series.
Jack Daniel’s Motel No. 7 at Soho Studios
An overview of an interesting Jack Daniels experience involving music.
Sam Riggs Debuts ‘The Lucky Ones’ Via FordMusic.com
MAX powered a partnership between Sam Riggs and Ford Music during January 2016.
Concesionarios Ford de Tejas presentan a Wences Romo
Wences Romo and Texas Ford Dealers partnered to showcase the sound of Ford Music.
Aaron Watson is in the Zone, AutoZone
Aaron Watson partnered with national auto parts retailer, AutoZone, for his new single, “Getaway Truck.”
Budweiser Kicks Off Grassroots Music Initiative with “Made In Houston” Contests
Beer and music lovers had a chance to win a trip to the Budweiser brewery in Houston with indie rockers, The Tontons.
Watch Aaron Watson get “Get In The Zone” With AutoZone
Austin’s Country Alternative radio station highlights Aaron Watson’s partnership with AutoZone.
Ford Truck’s New Commercial Featuring Siggno
MAX powered a partnership between Grupo Siggno and Música Ford during September 2015.
Marc Broussard “Dyin’ Man”
MAX powered a partnership between Marc Broussard and Forty Creek Whisky in August 2015.
“We love Dr Pepper, and we’re not even lying!” – Interview with We the Ghost at Rocklahoma 2015
We the Ghost displays the power of brand-artist partnerships based on true brand affinity.
Charleston’s Atlas Road Crew wins Wild Wing Cafe band competition
A weekly arts magazine in Charleston highlighted Wild Wing Cafe’s “Red Hot and Rising” competition winner, Atlas Road Crew.
Standing At The Intersection Of Music And Tech: TuneLaunch – Part One
Is there a solution to the problems of payola within our newly established digital order—in which tech companies rule and data drives all?
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