Press Room

Learn more about our company, our clients, and our people through press releases and external stories.

PR Contact:

Cassady Nordeen
Senior PR Director
718-644-0273
cassady@blastpr.com

Quick Facts:

Founded: 2014
CEO: Nathan Hanks
Headquarters:
Plano, TX; Culver City, CA

Social Pages:

Latest News…

Music Audience Exchange Creates Strategic Music-Brand Partnerships

April 2017

MAX Co-Founder George Howard talks about how Music Audience Exchange is “changing the music industry” in a live interview with Cheddar Media.

Watch (7 min, 59 sec)

 


“If I Knew Then” with Nathan Hanks, CEO of MAX

April 2017

Beth Newhart of Crain’s interviews MAX Founder and CEO Nathan Hanks about how a key lesson he learned early in his career affects the way he conducts business today.

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Virgin Atlantic’s First Podcast Features MAX Co-Founder

April 2017

Virgin Atlantic launches its co-branded podcast “The Venture” with a deep look into Kill Rock Stars, “one of indie rock’s most respected record labels.” George Howard, MAX co-founder, is interviewed in the podcast’s inaugural episode.

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Music Audience Exchange Looks To Grow Engineering In LA After Funding

April 2017

SocalTech highlights opportunities at MAX for software engineers and data scientists.

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How Tech Entrepreneurs Can Excel Outside Silicon Valley

April 2017

Andrea Huspeni of Entreprenuer interviews MAX Founder and CEO Nathan Hanks about his unique approach to building a business.

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5 Steps To Success For Every Emerging Artist

April 2017

Hypebot shares a recent post from the MAX Blog to its network of music industry readers.

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Music tech is the new music industry

March 2017

Kyle O’Brien of The Drum discusses why venture funding is starting to reenter the music industry with MAX cofounder George Howard.

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Music Audience Exchange Wants Musicians To Get Paid

March 2017

Jonathan Shieber of TechCrunch chats with Nathan Hanks and George Howard about the vision and opportunity for Music Audience Exchange.

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MAX Helps Musician and Brand Partnerships Go To 11

March 2017

brandchannel takes a deep look into how MAX partners brands and artists.

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Music Audience Exchange (MAX) Closes $6 Million Funding

March 2017

Hypebot, a music industry journal who has shared the work of MAX cofounder George Howard in the past, announces MAX’s recent fundraise.

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Chicago investors rock and roll $6M in Plano company that matches music and marketing

March 2017

Korri Kezar of Dallas Business Journal takes a look at MAX and its recent investors.

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Music Matchmaker: Plano Startup That Connects Brands And Bands Raises $6M

March 2017

Melissa Repko of the Dallas Morning News looks into the story behind MAX, touching on the market factors necessitating a convergence of brands and artists along the way.

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The Right Tune: Marketing Startup Music Audience Exchange Raises $6M

March 2017

Xconomy Texas Editor Angela Shah reviews MAX’s recent raise, honing in on how MAX uses data to match marketers and artists.

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In An Ever-Changing Music Industry, Cash For Hits Remains A Constant

January 2017

NPR’s Allyson McCabe interviews MAX Founder and CEO Nathan Hanks as she reviews how artists collaborate with brands to promote their music.

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Manny Soundz Is The Coors Light Artist For December 2016

December 2016

CBS shares the MAX partnership between Manny Soundz and the Coors Light “Discover Your Sound” marketing program.

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The Future of Music: Transparency Built with Blockchain

November 2016

MAX co-founder George Howard announced as the moderator of a next-gen music industry discussion at the MIT Strata Center.

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Open Music Initiative Adds 80 Top Music Industry Partners

October 2016

Open Music Initiative welcomes Music Audience Exchange as one of its newest members.

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The 37 Hottest Startups In Dallas

October 2016

Music Audience Exchange gets recognized as the fourth hottest startup in Dallas by SEM Renaissance.

See The List

 


Amazon’s Plan to Infiltrate Homes This Holiday: Music Via Echo

September 2016

MAX cofounder George Howard talks to Bloomberg about Amazon’s music strategy.

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MCMI Report: Watch Substantial Perform In The 2017 Ford Fusion

September 2016

MAX partnered Mid-Atlantic Ford Dealers with hip-hop artist Substantial for a co-branded marketing program, the content of which caught this author by surprise.

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Do Video Music Awards Matter?

August 2016

MAX cofounder George Howard discusses with NBC-affiliate NECN the ever-evolving culture around music.

Watch

 


Amazon To Launch Music Streaming Service

August 2016

MAX cofounder George Howard provides perspective to Marketplace on Amazon’s newest foray into music.

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Sooner Musicians Stake Claim In Music World

August 2016

MAX partnered McDonald’s and Oklahoma duo The Swon Brothers for a program in Summer 2016, which a local NBC affiliate highlighted among other popular Oklahoma artists.

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Dallas-Fort Worth Entrepreneurs of the Year 2016

July 2016

D Magazine profiles Nathan Hanks, CEO and Founder of Music Audience Exchange, alongside 40+ other noteworthy DFW entrepreneurs.

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Watch NEEDTOBREATHE Explain ‘Weird’ Creation Of Chart-Topping ‘HARD LOVE’ Album

July 2016

NEEDTOBREATHE talks to Fuse about the creation of their newest album “H A R D L O V E.”

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NEEDTOBREATHE Heading For Highest-Charting Album Ever On Billboard 200 With ‘Hard Love’

July 2016

NEEDTOBREATHE partnered with MAX and Dr Pepper in Summer 2016 to promote their single “HAPPINESS.” Billboard reports their album “H A R D L O V E” could set charting records.

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The Power Of Music For Businesses with George Howard and Carlos Diaz

July 2016

In this webinar by Startups Innovation and Ask Music Lawyer, two MAX co-founders talk about the power of music, the evolution of the music industry, and the future of brand-artist partnerships.

Watch The Webinar

 


Interview with Rai Before Ruido Fest

July 2016

Rai entered a MAX-powered contest with Coors Light and won a chance to play at Ruido Fest. They spoke about their experience here.

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Mayday Parade Premiers ‘Let’s Be Honest’ Music Video

June 2016

Broadway World highlights a brand-artist partnership between Mayday Parade and TWIX, powered by MAX.

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Stairway to Legal Protection

June 2016

George Howard, MAX’s Head of Music, Cofounder, and an associate professor of music business and management at Berklee College of Music discusses how musicians can protect the rights to their music.

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20 Questions with Nathan Hanks, Co-Founder & CEO at Music Audience Exchange

June 2016

Nathan Hanks answers questions about entrepreneurship, success, and more.

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Yext Announces New Healthcare Advisor

June 2016

Yext announced that MAX’s VP of Business Strategy, Golda H. Hartman, MD, will serve as an advisor to the company on its Yext for Healthcare product.

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EY announces finalists for EY Entrepreneur Of The Year® 2016 in the Southwest Region

May 2016

Nathan Hanks, MAX’s Founder and CEO, was nominated as the 2016 EY Entrepreneur of the Year in the Southwest Region.

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‘More art equals less war’: Watch George Howard’s empowered Berklee 2016 commencement speech

May 2016

George Howard, MAX’s Head of Music and Cofounder, delivers an engaging commencement speech for the Berklee School of Music’s 2016 graduation.

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Roger Creager Lives Life on the (Ford) Edge

May 2016

Austin’s Country Alternative radio station highlights Roger Creager’s partnership with Ford Music.

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Roger Creager is Ford Music’s Artist of the Month

April 2016

MAX powered a partnership between Roger Creager and Ford Music during April 2016.

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Mike Ryan Debuts ‘Dry County Drive’ With Ford Music

February 2016

MAX powered a partnership between Mike Ryan and Ford Music during February 2016.

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Music Industry Goes ‘Commercial’: This Time Everyone Loves It

February 2016

Max Willens of the International Business Times identifies how MAX provides value for both marketers and the music industry.

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The 22 Hottest Startups In Dallas

February 2016

MAX gets named among other rising Dallas companies.

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Mike Ryan is Ford Music’s Artist of the Month

February 2016

Austin’s Country Alternative radio station highlights Mike Ryan’s partnership with Ford Music.

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Robbie Rivera Kicks Off Jack Daniel’s Motel No.7 In Miami

January 2016

Photos and a recap from the first night of a Robbie Rivera and Jack Daniel’s event series.

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Jack Daniel’s Motel No. 7 at Soho Studios

January 2016

An overview of an interesting Jack Daniels experience involving music.

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Sam Riggs Debuts ‘The Lucky Ones’ Via FordMusic.com

January 2016

MAX powered a partnership between Sam Riggs and Ford Music during January 2016.

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Concesionarios Ford de Tejas presentan a Wences Romo

November 2015

Wences Romo and Texas Ford Dealers partnered to showcase the sound of Ford Music.

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Aaron Watson is in the Zone, AutoZone

October 2015

Aaron Watson partnered with national auto parts retailer, AutoZone, for his new single, “Getaway Truck.”

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Budweiser Kicks Off Grassroots Music Initiative with “Made In Houston” Contests

October 2015

Beer and music lovers had a chance to win a trip to the Budweiser brewery in Houston with indie rockers, The Tontons.

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Watch Aaron Watson get “Get In The Zone” With AutoZone

October 2015

Austin’s Country Alternative radio station highlights Aaron Watson’s partnership with AutoZone.

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Ford Truck’s New Commercial Featuring Siggno

September 2015

MAX powered a partnership between Grupo Siggno and Música Ford during September 2015.

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Marc Broussard “Dyin’ Man”

August 2015

MAX powered a partnership between Marc Broussard and Forty Creek Whisky in August 2015.

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“We love Dr Pepper, and we’re not even lying!” – Interview with We the Ghost at Rocklahoma 2015

June 2015

We the Ghost displays the power of brand-artist partnerships based on true brand affinity.

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Charleston’s Atlas Road Crew wins Wild Wing Cafe band competition

June 2015

A weekly arts magazine in Charleston highlighted Wild Wing Cafe’s “Red Hot and Rising” competition winner, Atlas Road Crew.

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Standing At The Intersection Of Music And Tech: TuneLaunch – Part One

December 2014

Is there a solution to the problems of payola within our newly established digital order—in which tech companies rule and data drives all?

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