April 10, 2017 – Marketing

April 10, 2017 – Marketing

HEADLINER Marketers Wasted $7.4B On Low-Quality Ads In 2016 Forrester offered a 2-part solution — more stringent standards in choosing vendors, and for marketers to “get a grip” on the media buying process. READ MORE (Marketing DIVE) OPENING ACTS Fair Or...
March 13, 2017 – Music

March 13, 2017 – Music

HEADLINER Music Tech Is The New Music Industry Venture capital companies investing in music tech startups like Amper, MAX and Dubset, which have announced fundraises, says volumes about music’s future. READ MORE (The Drum) OPENING ACTS How Three New Platforms...
Super Bowl Commercials: 15 Great Uses Of Music

Super Bowl Commercials: 15 Great Uses Of Music

Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how brands and agencies can maximize the value of music in a commercial. This week, coincidentally enough, millions of...
January 30, 2017 – Music

January 30, 2017 – Music

HEADLINER Is Artist Sponsorship Today’s Music Payola? Originally an illicit under-the-table business, payola has since evolved into the somewhat more legal and above board practice of corporate artist sponsorship. READ MORE (Hypebot) OPENING ACTS Facebook Hires...