July 17, 2017 – Marketing

July 17, 2017 – Marketing

HEADLINER Coke Made More Than 1,000-Songs Featuring People’s Names Coke used 9 singers to record the songs. The 1,000 unique jingles were created from 25 different original music tracks, covering a variety of musical stylings. READ MORE (Ad Age) OPENING ACTS...
May 30, 2017 – Marketing

May 30, 2017 – Marketing

HEADLINER Coca-Cola Made Detachable Bottle Labels That Work As Wristbands For Music Festivals Not every one granted access to a festival… but McCann says youngsters started collecting and wearing them as fashion statements. READ MORE (Adweek) OPENING ACTS Live...
May 15, 2017 – Marketing

May 15, 2017 – Marketing

HEADLINER Vivendi Offers To Acquire Big Stake in Havas If approved, the deal would allow Vivendi to become a vertically integrated media and advertising behemoth, capable of courting advertisers, making ads and producing the media in which to run them. READ MORE (Wall...