July 31, 2017 – Marketing

July 31, 2017 – Marketing

HEADLINER Coors Light Rolls Out Local Musicians Initiative After a successful test of the music program last year in Philadelphia, Orlando and Chicago, Coors Light is now expanding it to seven more U.S. markets, and plans to run it on an “always on” basis. READ MORE...
June 26, 2017 – Marketing

June 26, 2017 – Marketing

HEADLINER Sprite Releases Its First Music Video, New TV Spot The seasonal campaign, which is part of the brand’s “Wanna Sprite” umbrella campaign, is based on Sprite’s offering limited-time cans and bottles bearing lyrics from six different rappers. READ MORE...
April 24, 2017 – Music

April 24, 2017 – Music

HEADLINER Apple Funds New Program To Turn Young Artists Into Pop Stars Apple Inc. is introducing a program to promote young musicians with a monthlong barrage of videos, playlists and new music, deepening the tech giant’s direct investment in artists through Apple...
April 17, 2017 – Marketing

April 17, 2017 – Marketing

HEADLINER From London to New York, A Tale of Two Lexus Launches Nearly every auto brand is turning to music to break through to consumers. Now Lexus has launched a collaboration with music producer Mark Ronson. READ MORE (brandchannel) OPENING ACTS How BK’s...
April 10, 2017 – Marketing

April 10, 2017 – Marketing

HEADLINER Marketers Wasted $7.4B On Low-Quality Ads In 2016 Forrester offered a 2-part solution — more stringent standards in choosing vendors, and for marketers to “get a grip” on the media buying process. READ MORE (Marketing DIVE) OPENING ACTS Fair Or...