April 24, 2017 – Music

April 24, 2017 – Music

HEADLINER Apple Funds New Program To Turn Young Artists Into Pop Stars Apple Inc. is introducing a program to promote young musicians with a monthlong barrage of videos, playlists and new music, deepening the tech giant’s direct investment in artists through Apple...
April 17, 2017 – Marketing

April 17, 2017 – Marketing

HEADLINER From London to New York, A Tale of Two Lexus Launches Nearly every auto brand is turning to music to break through to consumers. Now Lexus has launched a collaboration with music producer Mark Ronson. READ MORE (brandchannel) OPENING ACTS How BK’s...
April 10, 2017 – Marketing

April 10, 2017 – Marketing

HEADLINER Marketers Wasted $7.4B On Low-Quality Ads In 2016 Forrester offered a 2-part solution — more stringent standards in choosing vendors, and for marketers to “get a grip” on the media buying process. READ MORE (Marketing DIVE) OPENING ACTS Fair Or...