July 17, 2017 – Marketing

July 17, 2017 – Marketing

HEADLINER Coke Made More Than 1,000-Songs Featuring People’s Names Coke used 9 singers to record the songs. The 1,000 unique jingles were created from 25 different original music tracks, covering a variety of musical stylings. READ MORE (Ad Age) OPENING ACTS...
June 26, 2017 – Music

June 26, 2017 – Music

HEADLINER How Major Lazer Bet On Diversity (And Data) To Make Global Hits “I shifted my goal to just make singles, because no one really buys our albums,” says Diplo. “What’s our platform that works? It’s streaming. The audience controls music now. That’s in our...
June 5, 2017 – Marketing

June 5, 2017 – Marketing

HEADLINER Pandora Is Building Branded Radio Stations For Propel Gatorade-owned Propel launched a campaign that offers users who listen to fitness-themed stations a chance to listen to a handful of songs on-demand. READ MORE (Adweek) OPENING ACTS Hilton, Live Nation...
February 27, 2017 – Music

February 27, 2017 – Music

HEADLINER 10 Things You Can Do To Get Better Tour Data Data can help determine which cities to play, how to reach fans, and ultimately how to sell more tickets. READ MORE (Hypebot) OPENING ACTS The Most Innovative Companies Of 2017: Music Spotify, Parkwood...