February 21, 2017 – Music

February 21, 2017 – Music

HEADLINER iTunes Still Most Preferred Music Platform In US iTunes’ popularity among “non-millennials” helps place it atop the list. READ MORE (Business Insider) OPENING ACTS How Data And Streaming Impacts The Music Industry Data is redefining the relationship between...
January 30, 2017 – Music

January 30, 2017 – Music

HEADLINER Is Artist Sponsorship Today’s Music Payola? Originally an illicit under-the-table business, payola has since evolved into the somewhat more legal and above board practice of corporate artist sponsorship. READ MORE (Hypebot) OPENING ACTS Facebook Hires...
Brands + Music: Our Greatest Hits In 2016

Brands + Music: Our Greatest Hits In 2016

2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great brands and artists together… In 2016, the MAX Platform powered 40 distinct brand-artist partnerships that were...