June 12, 2017 – Music

June 12, 2017 – Music

HEADLINER Billboard’s 2017 Branding Power Players List Revealed These are the 57 executives driving the $2.1 billion business of partnering marketers with superstars, led by Citi’s Jennifer Breithaupt, whose latest moves include tapping Katy Perry. READ...
June 5, 2017 – Music

June 5, 2017 – Music

HEADLINER Gatorade’s Propel Invests In On-Demand Pandora Stations The brand also worked with musician Jessie J to create a custom song called “Get Ugly” that’s prominently featured in the three stations. READ MORE (Adweek) OPENING ACTS ‘A lot of artists in...
May 30, 2017 – Music

May 30, 2017 – Music

HEADLINER The Relationship Between Brands And Music Needs To Evolve Modern partnerships between marketers and artists should go far beyond just a song in an ad. READ MORE (Fast Company) OPENING ACTS Spotify Settles Lawsuits, Adds Board Members As It Gets Ready To Go...
May 22, 2017 – Music

May 22, 2017 – Music

HEADLINER Q&A: Why Adobe Enlisted Imagine Dragons For Anniversary Party “You need a partner that’s excited about doing it so that they’ll hype the project at the same time.” – Ann Lewnes, CMO of Adobe READ MORE (MediaPost) OPENING ACTS How...
April 24, 2017 – Music

April 24, 2017 – Music

HEADLINER Apple Funds New Program To Turn Young Artists Into Pop Stars Apple Inc. is introducing a program to promote young musicians with a monthlong barrage of videos, playlists and new music, deepening the tech giant’s direct investment in artists through Apple...