July 17, 2017 – Music

July 17, 2017 – Music

HEADLINER Spotify’s Tuma Basa On Curating RapCaviar, What Not To Do When Pitching “I do an inbox search for ‘open.spotify,’ which for a lot of Spotify links is the naming convention. And I listen to a whole bunch. People who include Spotify...
July 17, 2017 – Marketing

July 17, 2017 – Marketing

HEADLINER Coke Made More Than 1,000-Songs Featuring People’s Names Coke used 9 singers to record the songs. The 1,000 unique jingles were created from 25 different original music tracks, covering a variety of musical stylings. READ MORE (Ad Age) OPENING ACTS...
July 10, 2017 – Music

July 10, 2017 – Music

HEADLINER Spotify Denies Playlisting Fake Artists. So Why Are All These Fake Artists On Its Playlists? “These non-existent acts are deliberately being chosen for inclusion, time and time again, on first-party playlists with millions of followers.” READ...
June 26, 2017 – Music

June 26, 2017 – Music

HEADLINER How Major Lazer Bet On Diversity (And Data) To Make Global Hits “I shifted my goal to just make singles, because no one really buys our albums,” says Diplo. “What’s our platform that works? It’s streaming. The audience controls music now. That’s in our...
June 12, 2017 – Music

June 12, 2017 – Music

HEADLINER Billboard’s 2017 Branding Power Players List Revealed These are the 57 executives driving the $2.1 billion business of partnering marketers with superstars, led by Citi’s Jennifer Breithaupt, whose latest moves include tapping Katy Perry. READ...