June 12, 2017 – Marketing

June 12, 2017 – Marketing

HEADLINER Bacardi Will Help Aspiring Artists Every Time This Major Lazer Song Plays On Spotify Major Lazer said when it comes to collaborating with brands, they look for partners that will go beyond just writing a check to slap its logo on something. READ MORE (Fast...
May 30, 2017 – Music

May 30, 2017 – Music

HEADLINER The Relationship Between Brands And Music Needs To Evolve Modern partnerships between marketers and artists should go far beyond just a song in an ad. READ MORE (Fast Company) OPENING ACTS Spotify Settles Lawsuits, Adds Board Members As It Gets Ready To Go...
January 30, 2017 – Music

January 30, 2017 – Music

HEADLINER Is Artist Sponsorship Today’s Music Payola? Originally an illicit under-the-table business, payola has since evolved into the somewhat more legal and above board practice of corporate artist sponsorship. READ MORE (Hypebot) OPENING ACTS Facebook Hires...
January 9, 2017 – Music

January 9, 2017 – Music

HEADLINER Was Blackstone’s SESAC Acquisition A $1 Billion Deal? 2017 started off with a bang for the music business: Blackstone’s Core Equity Partners fund acquired SESAC. READ MORE (Billboard) OPENING ACTS Music Industry Legal Actions To Watch In 2017 The...