Team MAX

The people of Music Audience Exchange have backgrounds in digital marketing, music and entertainment, technology, and data science. Our diverse interests and experiences could have led us anywhere, but a shared passion for music brought us together.

Interested in working at MAX? We’re hiring!

Check out the Careers page for current job openings and how to apply.

Brian Reitz

Marketing Manager

Brian edits all content on the MAX Blog, curates multiple newsletters, and analyzes industry trends, in addition to conducting project management on various marketing initiatives. He has experience in SEO, events, and account management. In 2014, Brian graduated from the University of Missouri School of Journalism with a focus in strategic communication. Brian volunteers as the VP of Sponsorships for a social media networking group in Dallas, teaches basketball, and co-hosts a comedy podcast.

Carlos Diaz

Cofounder, CRO

A cofounder and Chief Revenue Officer at MAX, Carlos oversees sales and sales operations. This includes the development and execution of all of our brand marketing programs. He works with large consumer brands and their agencies to develop national marketing programs based on precise value exchanges with music artists. Carlos has a deep digital background that includes building and developing the Inside Sales department at ReachLocal. He graduated from Virginia Tech with a degree in Marketing & Management.

Casey Dennehy

VP, Business Development West Region

Based in Los Angeles, Casey Dennehy joined Music Audience Exchange as an influencer marketing veteran and currently oversees West Coast business development. Prior to MAX, she served Director-level roles related to brand partnerships for various ad-tech platforms and directed West Coast sales for Billboard. Casey earned a Bachelor’s degree from Loyola Maymount University, loves discovering new music, and can usually be found seeing her favorite bands live.

Conner Frey

Front-End Engineer

Conner Frey embarked on his MAX journey as a front-end engineer with a supplemental skill for design. Before joining MAX, he worked at various companies both big and small –– honorable mentions include Amazon, Cisco, and Progressly. As a recent computer science graduate from USC, Conner plans to imbue his love for code and music upon the world. Aside from the logistical life of tech, Conner likes to exercise the right side of his brain through songwriting and music production under the name sleepybear –– songs and shows coming soon to a neighborhood near you.

Dan Rahmel

Director, Engineering

Dan plays numerous roles on the software development team ranging from hiring and mentoring to reinventing processes to architecting the technology of the MAX platform. In addition to his career in IT, he has varied experience including working in Hollywood film production, authoring numerous books including Beginning Joomla!, and managing both onshore and offshore teams. There is a Wikipedia page about him, and some of his work is on IMDB. Dan attended University of California, San Diego and dual-majored in Political Science and English Literature. He played keyboards and was the wordman for a band while in college.

Eve Espinoza

Director, Business Development Southwest Region

As a Director of Business Development, Eve is responsible for identifying, developing and negotiating strategic brand partnerships. Her 10+ years of experience in the marketing and Hispanic broadcast industry paired with being bicultural/bilingual, gives her a unique understanding and level of expertise in connecting brands with multicultural audiences. Eve is Texas-born and raised, and is currently pursuing her B.S. in Marketing.

George Howard

Cofounder, Head of Music

George is an Associate Professor at Berklee College of Music, and the former President of Rykodisc and one of the original founders of TuneCore. He holds an MBA and a JD, and advises a wide range of creative companies from startups to the Fortune 500. As the Head of Music at MAX, George provides direction on all artist relations, contributes to the MAX Blog, and advises on marketing projects.

Gregg Latterman


Gregg Latterman is a music and entertainment industry entrepreneur who advises Music Audience Exchange on the music industry. The Founder/CEO of Aware Records, Gregg signed Train, Five for Fighting, John Mayer, and Mat Kearney. He also built A-Squared Management that directed the careers of artists such as The Fray, Michelle Branch, Liz Phair, Brandi Carlile, Jack’s Mannequin, Mat Kearney, and Five for Fighting. Gregg holds a Master’s degree in Positive Psychology from the University of Pennsylvania. He earned an MBA from Northwestern University, where he is currently an Adjunct Professor at the Farley Center for Entrepreneurship & Innovation.

Golda H. Hartman, MD

VP, Business Relations

Golda H. Hartman, MD, serves MAX as VP of Business Strategy, where she specifically focuses on developing relationships within the Health, Wellness, and Apparel categories. Prior to her work at MAX, Dr. Hartman built the Healthcare Division at ReachLocal, a global marketing services company and Google AdWords premier SMB partner. Dr. Hartman completed her residency in Pediatrics and Adolescent Medicine from Mayo Clinic in Rochester, Minnesota. She is actively licensed and board certified by the American Board of Pediatrics. Prior to her residency training, she earned her M.D. from the Louisiana State University Health Science Center and a B.S. in Biology at the University of Southwestern Louisiana. Dr. Hartman grew up in a musical family and recognizes the unique opportunity for hospital systems to engage specific population segments through music.

Jamaal Jackson

Video Content Producer

Jamaal conceptualizes, organizes, and creates video content across all verticals and genres of brand-artist partnerships. He brings to MAX 10+ years in video production, with experience ranging from cinematography and editing to corporate video and original programming. Jamaal holds a degree in Video Production from the Art Institute of Dallas and has worked for industry-leading production companies such as AMS Pictures. Jamaal played bass drum in his high school drumline and loves listening to 90’s hip-hop, Jazz, and Contemporary Christian music.

Jarred Goldner

Director, Artist Relations

As the Director of Artist Relations, Jarred oversees the team and execution of everything related to music in MAX brand-artist partnerships. This includes sourcing artists, managing relationships with labels and artist managers, executing contracts and just generally being the “go-to guy” for all artists the MAX Platform partners with brands. Previously, Jarred was at ReachLocal, where he worked with small businesses to plan and execute digital marketing and social media strategies.

Jason Obenhaus

Media Manager

Jason provides support for building, managing, and reporting on all campaigns, along with social post moderation, script writing, and media buys. He comes from a background in digital campaign and relationship management with small to medium-sized businesses. With a education in advertising from Texas Tech University, Jason applies his background studies to help brands establish strong connections with their customers. He has played drums, guitar, saxophone, and clarinet on various music projects and regularly attends live shows.

Jeff Johnston

Director of Finance

As Director of Finance, Jeff maintains and reports on the company’s financial well-being and handles human resources. He has been responsible for the accounting, financial and legal matters for a number of startups, most recently at Bottle Rocket Studios. Jeff holds a BA, BBA and JD from Southern Methodist University, as well as a Masters of Taxation from Baylor University. He’s also a CPA. Jeff has expressed his creative side by completing the UCLA Professional Screenwriting program, publishing several short stories and having a one-act play produced. When not spending time with his family, his most enjoyable activity, Jeff studies and plays the guitar and works to maintain a single-digit golf handicap index.


Jeff Rosenfeld

VP, Product

Jeff oversees all product and engineering efforts at MAX, developing the algorithms and technology that allow brands to speak to their target consumers through music. Before MAX, Jeff served as the Senior Director of Data Science and Strategy at ReachLocal, a global online marketing company, and, prior to that, ran the consumer research division of a music and lifestyle marketing company. Jeff graduated with honors from Harvard University in 2003, where he wrote his senior thesis on the sociology of rock music criticism. He has released three albums and toured the West Coast with his band The Power Cords.

John Maxwell

Sales Engineer

John manages the entire sales proposal and client contracting process at MAX and provides creative input for client programs. He has more than 20 years of marketing, advertising and media buying experience across a range of industries including insurance, beverage and automotive and holds a BA in Public Relations from SMU. A lifelong listener, record collector and scholar of music, John also plays saxophone in his spare time.

John Williamson


John Williamson’s passion for connecting music and audiences runs deep. His experience as an artist and executive allow him to advise Music Audience Exchange on brand-artist partnerships and the general state of the music industry. Beginning in 1998, as a Columbia College student, Williamson founded record label/studio/artist collective, Frontline Entertainment, where he released dozens of projects, toured the country many times over and spent six years living the hand–to-mouth grind of the working artist. In 2004, after recognizing the eventual shift in the economics of the record industry, John closed up shop at Frontline and decide to put his efforts into managing and consulting for artists and brands. With several notable clients and a few successful brand-artist partnerships, the concept picked up steam and became the eventual foundation for him to Co-Found storied Chicago music startup, Music Dealers, in 2008. John currently sits on several advisory boards, is the Managing Partner in the creative agency, Domino, and is gearing up to launch a new music startup focused on the personalized gifting space, SongFinch.

Joshua Fuller

Director, Account Development

Josh collaborates with brands and agencies to execute co-branded marketing programs with the MAX Platform. Prior to joining the startup life at MAX, Josh led a sales team at a large digital marketing agency. He graduated from Southeastern Oklahoma State University with a B.S in Science, which lends to his attention to detail and critical analysis of trends. Josh grew up in a musical family playing saxophone and singing beside his grandmother.

Justin Mink

Cofounder, Advisor

Justin, one of the original cofounders of Music Audience Exchange, helped launch the company from day one. After two years with MAX, he moved home to the DC area to spend time with family. He currently serves as an Advisor and friend of MAX. Justin is Senior Vice President of Sales at Scorpion, where he focuses on expanding the company’s national business across various industries. He’s the former Chief Marketing Officer at New Frontier Data (who he also advises), a National Director at ReachLocal, and the Brand Marketing Lead at Gannet. Justin holds a B.A. in political science from the University of Mary Washington.

Katie Asner

VP, Business Development Central Region

Katie Asner joined Music Audience Exchange to head up business development and client strategy in Chicago. She has spent the last 8 years getting into the minds of gamers and the brands that love them by developing integrated partnerships for Prior to IGN, Katie lived the agency life as a dedicated media director for Wrigley, McDonald’s, State Farm, and Kimberly-Clark. She earned a Bachelor’s degree in Advertising and Communications from the University of Illinois and spent a year traveling in Australia and New Zealand before deciding what to be when she grew up. Katie loves outdoor music festivals and spends each summer hanging out with her favorite band, Phish.

Kendall Mason

Artist Relations

Kendall Mason joined Music Audience Exchange to handle all things artist-related. Her responsibilities include everything from providing sales with artist recommendations to on-boarding artists to managing brand-artist partnerships. Prior to MAX, Kendall spent 5+ years in marketing roles at New Benefits, experience she parlays into understanding brand and artist marketing objectives. A fluent Spanish speaker, Kendall studied abroad in Spain while earning her undergraduate from the University of Connecticut. Coming from a family where music was a part of her upbringing, MAX is her dream job. When she’s not working, Kendall can be found at one of the local music venues in Dallas.

Matt Henderson

VP, Operations

In addition to managing the service delivery of all MAX programs, Matt handles the company’s finances and human resources. Prior to Music Audience Exchange, Matt held a variety of operational roles in sales and services at ReachLocal and worked for several years in film distribution. He holds an MBA in International Business and an MS in Finance from the University of Texas A&M – Commerce, and BAs in Economics and Film Studies from Claremont McKenna College. Matt’s musical career as an a cappella vocalist was cut short when his powerful tenor C inadvertently shattered several car windows at a busy intersection during rush hour; however, he enjoys attending concerts in his spare time.

Matt Klein

Director, Sales Operations

As the Director of Sales Operations, Matt is responsible for managing and improving process and data management for the sales organization. Serving as Chief of Staff to the CRO, he works closely with Marketing to implement, execute, and analyze key initiatives. Matt has many years of experience building sales teams in an operations role. He earned a Bachelor’s degree from Indiana University, has a lifelong love for live jam band music, plays drums, and is currently learning the mandolin.

Nathan Hanks


Nathan is CEO of Music Audience Exchange, which he founded in 2014. Previously Nathan was cofounder and President of ReachLocal, growing the marketing technology company to 24,000 clients across 15 countries and over $500M in annual revenue. He is also an angel investor supporting a wide range of companies including SmartThings (purchased by Samsung), Dollar Shave Club, and a number of other technology and consumer mobile companies. Nathan has a BA from the University of Louisiana at Lafayette and an MBA from Centenary College.

Paige Vincent

Graphic Designer

Joining MAX as a Graphic Designer in April 2017, Paige Vincent brings communication alive by creating visual concepts that inspire, inform and captivate our clients. She previously worked as a Jr Art Director for numerous marketing and advertising agencies including The Richards Group. In 2014, Paige graduated from Texas A&M University – Commerce with a BFA in Visual Communications. Having grown up watching her dad play electric guitar, music plays a huge role in her life.

Patrick Russell

Campaign Manager

Patrick facilitates the building, management, and moderation of social campaigns, as well as media buying, audio editing, reporting, and more. Prior to MAX, he worked as a consultant for paid search & display campaigns at ReachLocal, providing business solutions for SMBs within the digital realm. Before graduating from the University of North Texas, Patrick performed as a multi-instrumentalist for a number of local bands. In his spare time he can often be found sifting through the used record section of Half Priced Books in search of uncommon gems to add to his record collection.

Rachael Carros

Operations Manager

As Operations Manager, Rachael is in charge of ensuring the MAX offices run smoothly so the MAX team can work efficiently. With more than 20 years of corporate office experience in industries as diverse as motion picture, digital search and music marketing, Rachael combines a get-it-done drive with her practical nature and caring attitude.

Rosemary Waldrip

VP, Marketing

Rosemary joined MAX in early 2015 and oversees all marketing strategy and execution for the company. Prior to MAX, she has held marketing leadership roles for multiple B2B tech companies, and has consulted on marketing strategy for a number of consumer brands and B2B startups. Rosemary has an M.B.A. from SMU Cox School of Business and a B.B.A. in Marketing from Texas Wesleyan University. She grew up in a very musical family (her mom plays guitar and sings, her dad plays electric bass), and she always looks forward to her family’s annual Thanksgiving jam sessions.

Ryan Whisenhunt

VP, Content

From implementing client programs to overseeing all design and User Experience, Ryan brings the creative side to MAX. Prior to cofounding MAX, Ryan worked as a UX Designer for global marketing technology companies RealPage and ReachLocal and was a senior product designer at He previously operated Whisenhunt Design, which served American Airlines, McDonald’s, the Texas Rangers, and various other clients. Ryan has a BFA in Design Communications from Texas Tech University and avidly enjoys hip-hop and progressive metal music.

Sean Hozumi

Director, Platform Operations

Sean co-founded MAX and currently develops, manages, and executes all brand-artist marketing programs. His specialties are digital advertising, project management and business operations. Prior to MAX, Sean led search engine and display advertising programs at ReachLocal. Sean has a BS, International Business from California Lutheran University, where he played football for four years.

Stefan Smith

Advisor, Legal Affairs

Stefan provides MAX with legal advice related to investor relations, corporate development, and artist relations. He joined MAX with more than 15 years of private practice experience as a partner in some of the country’s largest and most respected law firms. Stefan earned a JD from the University of Texas and a BA in Political Science from SMU. He also serves as an Adjunct Professor of Law at the SMU Dedman School of Law. Stefan grew up singing in community choir and musical theater groups.

Troy Henikoff

Board Member

Troy Henikoff is a Managing Director of Techstars Chicago and the Managing Director of MATH Venture Partners. Troy was a Co-founder of Excelerate Labs, which became Techstars Chicago in 2013. He also helps manage the FireStarter Fund, teaches Entrepreneurship at Northwestern University’s Kellogg School of Business, and is on the board of the Chicago-land Entrepreneurial Center. Prior to Techstars Chicago, Troy was the CEO of, President of Amacai, and co-founder and CEO of Troy built the technology for Jellyvision (creators of “You Don’t Know Jack!”), was the President of Systemetrics, and his first company was Specialized Systems and Software. Troy has an undergraduate degree in Engineering from Brown University and a Masters Degree in Project Management from Northwestern.

Weston Nielson

Software and Data Engineer

Weston helps design and build many of the systems powering the technology behind the MAX platform. He has been architecting and developing complex systems for the better part of 10 years and has a PhD in engineering from UCLA. Whether he is busy working on an exciting new piece of technology, spending time with friends or out exploring, he always has the right playlist to set the mood.