we get music fans

The most powerful way to connect with any music audience.

CONNECT WITH YOUR AUDIENCE

Across billions of streams, video views, social shares, and live shows, there are massive, diverse communities of fans forming around more music and more artists than ever before. MAX has built a platform that deeply understands these unique audiences, and we’ve created a model that helps brands form deeper connections with people by enriching (not interrupting) the fan experience.

A BETTER FAN EXPERIENCE

THE MAX PLATFORM CONNECTS IT ALL

The MAX Platform™ maps 200+ audience attributes to a database of 765 music genres, 2.4 million artists, all 4 content types, and a network of channels that reaches 98% of music fans across audio, video, social, and live experiences.

Our platform maps 200+ personal attributes (behavioral, demo-, geo-, and psychographics) to specific tastes in music to organize 150+ distinct music audiences.
Our platform tracks 2.4 million artists across 765+ genres, analyzing millions of data points to identify clusters of artists that will resonate with a specific audience.
Using a proprietary licensing and clearance system, MAX ensures all music copyrights, artists’ likeness, and background checks are pre-cleared efficiently and accurately.
Leveraging first-party data to inform a targeted content strategy, we create, capture, and distribute all 4 content types: audio, video, social, and live.
The MAX Platform provides the underlying data and tech that powers each program from start to finish.
We reach 98% of fans in the places they’re already going to for music – including paid promotion, the artists’ owned channels, and through earned coverage.
Using custom targeting blocks, our platform ensures all content is placed within relevant contexts based on channel, surrounding content, and need-states.
Activations are a core part of MAX programs, whether it’s a livestreamed concert, a VIP meet-and-greet, a flyaway concert package, or an intimate online surprise session.
Throughout each program, our platform analyzes performance and compiles detailed reports on quantitative and qualitative KPIs.

EVERYONE WINS

Fans

Discover new music experiences and a deeper respect for brands

Artists

Grow their careers through more meaningful investment from brands

Brands

Connect with people in a more human way by enriching (not interrupting) their experience

Media

Keep people tuned in
and engaged with
better content

“Both the MAX team and the artists have been great to work with; we’re truly excited about our partnership with MAX and looking forward to executing out next program.”

Orfilio J. Quintero, Hispanic Manager
Jack Daniel’s

“MAX provides an amazing platform for brands to build relationships with consumers in an impactful way.”

Brett Peters, VP
GTB (Ford Agency)

“MAX has been a perfect way to reach our target using music as the connection and social media as the medium. A great company to work with that over-delivered on results! Win-Win!”

Joan Powner, Marketing Manager
MillerCoors

“MAX provides an efficient and precision-tuned platform for targeting and engaging artists and fans in ways that brands can see, hear, feel, measure and replicate. It’s a beautiful system and we’re excited to see where it grows from here.”

Dot Rhyne, Executive Producer
BrandTalkers (Chevy Music Showcase Agency)

“We saw a 12% lift in sales because of the MAX program we ran.”

State Activation Manager
Bud Light

“Our team is thrilled with the sell-through results!”

Brand Manager
Twix

Join The Movement: MORE MUSIC. LESS ADS.

1,107,142,848

Ads Replaced With Music

In this attention economy, people want something more than just an ad about a product. They want to be catered to, empowered and valued. They want their experiences to be enriched by brands that enter their space.

And that’s what MAX does.

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