April 16, 2018 – MAX Weekly

April 16, 2018 – MAX Weekly

HEADLINER New Tool Aims to Connect Brands and Artists Based On Fans’ Music Tastes “The MAX Artist Matching Engine has analyzed and segmented one of the most data-rich cultural identifiers available — music preferences — enabling brands to...
April 9, 2018 – MAX Weekly

April 9, 2018 – MAX Weekly

HEADLINER Culturally Hi-Def: How To Integrate Music Into Cultural Marketing Brands that market to multicultural audiences have found music as a key approach to connecting across generations. READ MORE (Music Audience Exchange) OPENING ACTS The Influencer Marketing...
April 2, 2018 – MAX Weekly

April 2, 2018 – MAX Weekly

HEADLINER The Music That Unites Us Concerts are communal focal points, where strangers gather because they share a powerful bond. Yes, they like the same music, but the bond is actually much deeper. We sing along to share common emotions. We move to the same beat....
March 20, 2018 – MAX Weekly

March 20, 2018 – MAX Weekly

HEADLINER Las Fenix Takes the Stage During SXSW 2018 Over the last couple of years, Las Fenix has been central to several successful branded Hispanic music programs through Music Audience Exchange. READ MORE (Music Audience Exchange) OPENING ACTS Marketing Insider:...
Las Fenix Takes the Stage During SXSW 2018

Las Fenix Takes the Stage During SXSW 2018

On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange (MAX), for a discussion with marketers about the nuances of multicultural marketing (specifically to Hispanic audiences)...