April 30, 2018 – MAX Weekly

April 30, 2018 – MAX Weekly

HEADLINER Building A Multicultural Marketing Strategy That Works At nearly 60 million people, U.S. Latinos represent a significant market for American brands. But of course, Latino identity is more complex than a singular label. READ MORE (Music Audience Exchange)...
April 23, 2018 – MAX Weekly

April 23, 2018 – MAX Weekly

HEADLINER Brand Activations that Engage. Inspire. Impact. The ANA Brand Activations Conference showcased companies who drive their business results with brand activations — here are the sessions we loved. READ MORE (Music Audience Exchange) OPENING ACTS Q&A: Teen...
April 16, 2018 – MAX Weekly

April 16, 2018 – MAX Weekly

HEADLINER New Tool Aims to Connect Brands and Artists Based On Fans’ Music Tastes “The MAX Artist Matching Engine has analyzed and segmented one of the most data-rich cultural identifiers available — music preferences — enabling brands to...
April 9, 2018 – MAX Weekly

April 9, 2018 – MAX Weekly

HEADLINER Culturally Hi-Def: How To Integrate Music Into Cultural Marketing Brands that market to multicultural audiences have found music as a key approach to connecting across generations. READ MORE (Music Audience Exchange) OPENING ACTS The Influencer Marketing...
April 2, 2018 – MAX Weekly

April 2, 2018 – MAX Weekly

HEADLINER The Music That Unites Us Concerts are communal focal points, where strangers gather because they share a powerful bond. Yes, they like the same music, but the bond is actually much deeper. We sing along to share common emotions. We move to the same beat....