Lincoln Strikes a Chord with Gary Clark Jr.

Lincoln Strikes a Chord with Gary Clark Jr.

Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected. Unexpected, however, was that Gary Clark Jr. walked away with quite a bit of recognition for himself. Clark Jr. performed...
From A Brand Partnership To Nationwide Radio

From A Brand Partnership To Nationwide Radio

Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country star. According to CBS, NASH Next was the “first-ever talent competition to provide the winner with coveted nationwide...
Tech + Human: How We Match Brands With Music Artists

Tech + Human: How We Match Brands With Music Artists

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just...