CMOs, Audiences Move To Their Own Beats

CMOs, Audiences Move To Their Own Beats

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the...
The Exchange: Track 2 – The Outer Vibe

The Exchange: Track 2 – The Outer Vibe

The Outer Vibe captures a “Big America” energy that is larger than a 1960s Detroit assembly line. Their sound is a collage of the motor city’s passion and power, the upbeat, good feelings of the West coast, and a cinematic southwestern nostalgia — a blend they...
The Exchange: Track 1 – Luke Wade

The Exchange: Track 1 – Luke Wade

Singer/songwriter Luke Wade is a small-town Texas native backed by his band, No Civilians.  Luke sat down with Music Audience Exchange to talk about challenges, accomplishments and his thoughts on brands like Dr Pepper, Gibson and...