TopGolf may have their sights set on becoming a serious contender within the live music community.
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Grammy Award-nominated singer-songwriter Aloe Blacc serves as a tour guide to the sights and sounds of iconic U.S. cultural and musical capitals as well as artists, including Louis Armstrong, Gloria Estefan, Elvis and hip-hop.
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We invited folks from around our organization to give thoughts on their favorite “music moments” of the Super Bowl, and have rounded up a compilation.
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As part of our study, we conducted an online survey of more than 5,000 U.S. consumers and asked them about 50 different brands, both digital and traditional. We asked them about their perception, usage, preference, and advocacy for the brands.
READ MORE (Harvard Business Review)
What makes Like different than a lot of other apps is that it’s loaded with special effects you can use to transform your videos. There are Snapchat like face filters and voice changing effects, but there is also an impressive array of augmented reality effects.
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As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in entertainment fields than in advertising.
READ MORE (Digiday)
In three years, MAX has run 300+ campaigns with 200+ artists. Our brand and artist partners have cumulatively created billions of “music moments” across streaming, social media, radio, and more.
WATCH VIDEO (MAX Blog)