Q&AA: Reba McEntire, Crooner Colonel

Reba McEntire is the first woman­—and the first music star—to play Colonel Sanders in a campaign that’s nearly three-years-old.

Golfers Flock To Concerts As Nashville’s Topgolf Renames Live Music Venue, Eyes New Markets

TopGolf may have their sights set on becoming a serious contender within the live music community.
READ MORE (Billboard)

America’s Musical Journey: Q&A With Brand USA CMO Tom Garzilli

Grammy Award-nominated singer-songwriter Aloe Blacc serves as a tour guide to the sights and sounds of iconic U.S. cultural and musical capitals as well as artists, including Louis Armstrong, Gloria Estefan, Elvis and hip-hop.
READ MORE (brandchannel)

MAX’s Top 10 Super Bowl ‘Music Moments’

We invited folks from around our organization to give thoughts on their favorite “music moments” of the Super Bowl, and have rounded up a compilation.
READ MORE (MediaPost)

The Most Successful Brands Focus On Users – Not Buyers

As part of our study, we conducted an online survey of more than 5,000 U.S. consumers and asked them about 50 different brands, both digital and traditional. We asked them about their perception, usage, preference, and advocacy for the brands.
READ MORE (Harvard Business Review)

Download Like, The New Music Video App That Lets You Create ‘Music Magic’

What makes Like different than a lot of other apps is that it’s loaded with special effects you can use to transform your videos. There are Snapchat like face filters and voice changing effects, but there is also an impressive array of augmented reality effects.
READ MORE (Mashable)

The Merging Of Advertising And Entertainment Has Led To A Talent Shortfall

As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in entertainment fields than in advertising.
READ MORE (Digiday)

Brands + Music: Our Greatest Hits In 2017

In three years, MAX has run 300+ campaigns with 200+ artists. Our brand and artist partners have cumulatively created billions of “music moments” across streaming, social media, radio, and more.

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