Five Of The Best Music-Driven Super Bowl Commercials

Forbes contributor: Doritos Blaze vs Mountain Dew, Amazon, Squarespace, Michelob Ultra & Budweiser
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Here’s What Happened During The Pepsi Super Bowl Halftime Show

Timberlake, headlining the Super Bowl halftime show for a record third time, was introduced by his buddy and Tonight Show host Jimmy Fallon, who was drinking a Pepsi.
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Brands + Music: Our Greatest Hits In 2017

In three years, MAX has run 300+ campaigns with 200+ artists. Our brand and artist partners have cumulatively created billions of “music moments” across streaming, social media, radio, and more.

Brand Integrations Are Infiltrating Streaming Shows

New data from the Branded Entertainment Network (BEN) shows that 100% of Amazon’s original programming contains brand integrations, while 91% of Hulu originals and 74% of Netflix originals incorporate them.
READ MORE (Business Insider)

Pandora Restructures: Refocuses On Ad Tech, Audience Development

Pandora said the restructuring will create a “flatter structure for smarter, faster execution,” but did not elaborate on specifics other than that it would eliminate roles & save about $45M to adjusted EBITDA.
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Industry Profile: Music Audience Exchange (MAX)

The business model expands on the digital marketing experience of co-founder and CEO, Nathan Hanks, and applies it to the music industry space—an opportunity to utilize data and analytics to identify shared audiences between brands and emerging artists and pair them together.
READ MORE (Music Connection)

Unilever Plans To Continue Bringing Marketing Functions In-House

Its in-house advertising agency U-Studio helped eliminate waste in areas where the company said it had previously “over-saturated traditional media channels,” which led to a more than $300M savings.
READ MORE (Marketing DIVE)

My Climb. My Music. Program Overview

From the outset, Coors Light wanted to shine a light on the “climb” of emerging music artists and provide a larger platform for them to share their music with the world. Wanting something more than an endorsement from a big music celebrity, Coors Light celebrates the rich tapestry of our nation’s diverse cultures by elevating the local music that represents communities across the US.
WATCH VIDEO (MAX Case Studies)

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