H&M’s ‘Monkey’ Ad Isn’t The First Time Celebs Have Yanked Endorsements

Singer The Weeknd and rapper G-Eazy severed their business relationships with H&M amid the uproar over the Swedish retailer’s online photo.

Facebook’s Adam Mosseri On Why You’ll See Less Video, More From Friends

Fred Vogelstein sat down with Adam Mosseri, Facebook’s vice-president in charge of newsfeed, to discuss the changes and why Facebook thinks they are necessary.

Google Plans To Vet YouTube Premium Content

In recent months, advertisers and others have complained about the unfiltered nature of some videos involving children and popular stars such as Logan Paul — the second round of such scrutiny in the past year.
READ MORE (Bloomberg)

Lincoln Motors Embraces Hi-Res Audio At CES 2018

Studio quality sound was on display today at CES 2018’s Hi-Res Audio Pavilion, where Ford announced it will begin offering a premium hi-res music system in its Lincoln line of luxury vehicles, a first among automakers.
READ MORE (Billboard)

As Voice Continues Its Rise, Marketers Are Turning To Sonic Branding

Visa found that sound could make consumers feel safe and secure in their transactions, and that 81 percent of shoppers would have a more positive reaction to Visa if it incorporated sound or animation into its marketing or shopping experience.
READ MORE (Adweek)

Uber Partners With Three Nominees For Best New Artist Grammys

Khalid, Lil Uzi Vert and Julia Michaels will star in awards night commercial campaign.
READ MORE (Billboard)

Chasing Scale, Instagram Influencer Networks Cut Corners

Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands.
READ MORE (Digiday)

Ford Music: Program Overview

With an increasingly diverse population, Ford has captured the spirit of music and the road in a way that celebrates the mosaic of cultures across the US.
WATCH VIDEO (MAX Case Studies)

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