Copyright Royalty Board Boosts Songwriters’ Streaming Pay Nearly 50%

The new rate will be based on the greater of either 1) a percentage of revenue or 2) total content costs.
READ MORE (Variety)

Spotify’s Tuma Basa Shares How Artists Can Get On The RapCaviar Playlist

“The actual storytelling. If you’re building a story and you have an actual relationship with your audience—you have a song that’s got traction—that story will get out there. Especially on our platform, what happens in the outside world is reflected on our platform. We see it.”
READ MORE (XXL Mag)

Former Warner Streaming Exec Launches Artist-Friendly Record Label

“The actual storytelling. If you’re building a story and you have an actual relationship with your audience—you have a song that’s got traction—that story will get out there. Especially on our platform, what happens in the outside world is reflected on our platform. We see it.”
READ MORE (Music Business Worldwide)

Mastercard Spotlights Aspiring Musicians In Grammys Push

The new push centers on a music video featuring six aspiring musicians who join five-time Grammy nominee SZA in a cover of the Willie Dixon song “You Can’t Judge a Book by the Cover.”
READ MORE (Marketing DIVE)

2018 Grammy Ads: All The Brand Campaigns

Adidas Originals, Apple, Chase, Citi, Coca-Cola, Geico, Google, Honda, IBM, KFC, Lincoln, Lyft, Mastercard, McDonald’s, Old Spice, Progressive, Sonos, Target, Uber, Verizon, Volkswagen & more.
READ MORE (brandchannel)

Using Lyric Videos As Promotion Between Releases

Videos have long been a staple of music markeiting, and thanks to the rise of the lyric video, they’re now easier to create than ever. Here Emily O’Connell explains how they can be utilized to promote music between releases.
READ MORE (Hypebot)

YouTube Is Paying Artists’ Promotion Budgets… If They Promise Not To Criticize YouTube, Says Report

YouTube has, in recent weeks, reportedly given a handful of artists marketing budgets of around $200,000 to produce videos and take out billboard advertising campaigns.
READ MORE (Music Business Worldwide)

Mike Taylor – My Climb. My Music.

Celebrate Mike Taylor following his heart writing music that encourages people to embrace their differences and dance to the beat of their own drum.
WATCH VIDEO (Coors Light Music)

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