Why Breakthrough Artists are 9x More Influential

When we quantify influence, it’s easier for brands to see the value that breakthrough artists have over celebrity artists.
READ MORE (Music Audience Exchange)

The $6 Music Video Vying For An Award At The CMT Music Awards

While it’s not uncommon for artists to produce their own videos independently, it is uncommon for such low-budget treatments to find mainstream success: in Dickerson’s case, that success includes a No. 1 single at country radio for “Yours,” a record deal, and a high-profile spot on this summer’s Lady Antebellum and Darius Rucker tour.
READ MORE (Forbes)

Midem Announces New Music Awards for 2019: Exclusive

While it’s not uncommon for artists to produce their own videos independently, it is uncommon for such low-budget treatments to find mainstream success: in Dickerson’s case, that success includes a No. 1 single at country radio for “Yours,” a record deal, and a high-profile spot on this summer’s Lady Antebellum and Darius Rucker tour.
READ MORE (Billboard)

Why Budweiser Backed Out Of Jay-Z’s ‘Made In America’ Music Fest

Budweiser VP Ricardo Marques offers this explanation for the decision to walk away from Made in America: “We are realizing that music is being consumed in many different ways today and we want to keep up with trends and how consumers are behaving today.”
READ MORE (MarketingDive)

Spotify Might be Squeezing CD Baby and Tunecore with Direct Artist Deals

Instead of working through a third party, Spotify may also be offering to ingest these artists’ tracks directly, and give them a bigger cut. At this stage, everything is preliminary — and involves a small group of artists. So let’s see where this goes — but distributors are undoubtedly watching this development very, very closely.
READ MORE (Music Business Worldwide)

Facebook Launches Musical.ly Rival As It Finally Welcomes Licensed Music To User Videos

With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So whether you prefer songs like “Happier” by Ed Sheeran or “God’s Plan” by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments.
READ MORE (Music Business Worldwide)

Top MAX Artists: May 2018

Listen to our favorite songs from the top artists who partnered with MAX in May.
READ MORE (Music Audience Exchange)

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