Why Breakthrough Artists Are A Better Investment for Brands

Breakthrough artists fall under the “micro-influencer” umbrella, and brands are learning that micro-influencers can provide big benefits while reducing the risks associated with collaborating with a celebrity influencer.
READ MORE (Music Audience Exchange)

From Digital Marketing to Marketing in the Digital World

Today’s consumers value meaningful engagement, which can’t be copied or faked. They crave authenticity and social awareness. They are attracted to ethical, responsible, and sustainable businesses. In other words, they’re seeking more of a relationship from the brands they choose to support. Enter the “brand-led experience.”
READ MORE (The Drum)

How Instagram’s Algorithm Works

Today’s consumers value meaningful engagement, which can’t be copied or faked. They crave authenticity and social awareness. They are attracted to ethical, responsible, and sustainable businesses. In other words, they’re seeking more of a relationship from the brands they choose to support. Enter the “brand-led experience.”
READ MORE (Tech Crunch)

P&G’s Marc Pritchard on Where Digital Marketing is Headed Now That There’s More Transparency

While Marc Pritchard’s demands earlier this year for a cleaner digital media ecosystem continue to reverberate through the industry, the executive is already looking ahead to what else needs improvement and is even excited about a few bright spots on the horizon.
READ MORE (MarketingDive)

Spotify vs. Pandora: Which Radio Competitor Is Winning at the Ad-Supported Game?

One of the tightest races between Spotify and Pandora in ad-tech centers around programmatic advertising, or the algorithmic purchase and sale of ad space in real time.
READ MORE (Music Business Worldwide)

Is Voice Set To Be The Next Big Thing In Marketing?

With the advent of more virtual assistants like Alexa/Echo as well as Google and Apple’s voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how they might use this technology in their marketing and advertising efforts.
READ MORE (Forbes)

Teedra Moses Joins My Climb. My Music.

Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their My Climb. My Music. campaign.
READ MORE (Music Audience Exchange)

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