How Music Can Connect Us Across Cultures

In a world of segmentation, where we often define ourselves by our differences, music offers a chance for shared experiences. Understanding the unifying power of music can help brands create messaging that will influence diverse consumers in a meaningful way.
READ MORE (Music Audience Exchange)

Billboard Music Awards and Uber Partner for Women Behind the Music Stories

“We’re thrilled to partner with the BBMAs and Ciara for this incredible night in music, and to help create opportunities for women in all roles in the music industry to share their beautiful voices,” Bozoma Saint John, Uber’s Chief Brand Officer, said.
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YouTube Music Is Coming on Tuesday — Here’s Everything We Know So Far

“We’re thrilled to partner with the BBMAs and Ciara for this incredible night in music, and to help create opportunities for women in all roles in the music industry to share their beautiful voices,” Bozoma Saint John, Uber’s Chief Brand Officer, said.
READ MORE (Digital Music News)

Warner Quietly Launches Free Tunecore Rival For Unsigned Artists

Warner has secretly launched its own digital distribution platform for self-releasing artists – rivalling the likes of Tunecore, CD Baby, Ditto, Distrokid and Universal’s Spinnup. Level Music promises artists the chance to ‘release your music everywhere for free’.
READ MORE (MarketingDive)

Spotify Hypes Freemium Upgrades With Its Largest Ad Campaign Ever

Spotify’s Global Head of Advertising Brian Benedik says, “what we’re looking for in this improved free-tier experience is even more engagement with these users that will allow us to work with brands in some more creative ways.”
READ MORE (Music Business Worldwide)

A Leaked Look At Facebook’s Search Engine For Influencer Marketing

The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals.
READ MORE (TechCrunch)

Ron Bultongez: From the Congo to Hollywood

Fresh off this season of American Idol, we’re excited to host Ron Bultongez, a singer-songwriter from Plano, Texas at Music Audience Exchange (MAX) for “On The Record” on May 31st.
READ MORE (Music Audience Exchange)

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