How Music Discovery Has Been Impacted By Technology

We explore how technology shapes the way we discover, consume, and share music. We also take a look at how both musicians and marketers can use technology to create a personalized and impactful experience for listeners and consumers.
READ MORE (Music Audience Exchange)

Blockchain Aims To Be The Biggest Stage For Empowering Music Artists

Music labels provide value in many ways, but they also can be intermediaries that take advantage of young musicians that have limited leverage or business knowledge. For musicians, decentralization and tokenization may help finance their independent projects by harnessing the greatest power of all—the bond between artist and fan.
READ MORE (Forbes)

Ikea Introduces Swedish Hip-Hop to the US with a Product Video and Spotify Playlist

Music labels provide value in many ways, but they also can be intermediaries that take advantage of young musicians that have limited leverage or business knowledge. For musicians, decentralization and tokenization may help finance their independent projects by harnessing the greatest power of all—the bond between artist and fan.
READ MORE (The Drum)

Generation Z Is Already Moving Away from Facebook, and 6 More Industries Could Be Next

People in Generation Z were born between roughly 1995 and 2010. This cohort of current teens is on track to kill Facebook – Here’s what else is on Gen Z’s hit list.
READ MORE (MarketingDive)

How YouTube Music Finally Gets it Right

At first glance, YouTube Music is largely Google Play Music with a fresh coat of paint and music videos. But look closer, and it’s clear YouTube has been putting in the work to improve upon Google’s previous attempts at music streaming, and the foundation is here to accomplish that.
READ MORE (Music Business Worldwide)

How Influencer Marketing Is Fueled by an Age-Old Social Theory

Most people think they should pick an influencer solely based on their stream of beautiful curated content and their number of followers. But approaching influencer partnerships with this strategy can actually limit the success of influencer marketing for brands.
READ MORE (Adweek)

American Idol Contestant Ron Bultongez Dedicates His First EP to City of Plano

Ron is working on a new EP and hopes to have it out late this summer. He wants to partner with brands, so it makes sense he will play May 31st at Music Audience Exchange for their monthly On The Record series.
READ MORE (Dallas Observer)

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