La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.

The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon release and has since garnered substantial attention throughout music media. Among several other hits, the album includes the song Todo Es Diferente, which landed the number 11 spot on Billboard’s Regional Mexican chart.

The song was promoted heavily through a brand partnership with Texas Ford Dealers. In addition to promotion across radio/streaming and social, the partnership included a video about the group’s story alongside a live performance of Todo Es Diferente:

On behalf of everyone at MAX, I would like to congratulate La Maquinaria Norteña on this outstanding, well-deserved success. We will be watching closely on Sunday, February 12.

Listen to Generación Maquinaria Est. 2006. below:

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