Why Streaming May Predict The Next Generation Of Country Stars

Spotify, Pandora and Apple Music are beginning to have concrete impacts on country music, helping artists to reach fans, build tours and generate income without relying on major labels and radio.
READ MORE (Rolling Stone)

Lexus Sponsors Web Series Aimed At Multicultural Millennials

The 10-episode digital series features Omari Hardwick, Kelly Rowland and her husband Tim Weatherspoon, King Bach, Keke Palmer and Simone Missick.
READ MORE (MediaPost)

Brands, If You Want To Impact Millennials At Music Festivals, Do This One Thing

In the early days of music and brands interacting, the latter might simply sponsor an event, sticking a name and logo all over the stage and the marketing materials. That still happens, but again, it’s not as effective as it once was (or as it was once thought to be).
READ MORE (Forbes)

No Alternative: How Brands Bought Out Underground Music

Timberland hosts rap gigs. Princess Nokia makes films for Maybelline. And Red Bull is the new school of rock. Have brand partnerships destroyed counterculture? Or are they all that’s keeping it alive?
READ MORE (The Guardian)

Chance The Rapper Teams Up With Lyft in Chicago

Chicago riders using Lyft can round up their fare and donate to Chance’s arts enrichment fund program for kids in struggling Chicago Public Schools.
READ MORE (brandchannel)

How DSW Aims To Be Music To Consumers’ Feet

DSW’s new campaign is about female empowerment and individual self-expression. Featuring the song “Most Girls” by Hailee Steinfeld, “My Shoes, My Way” will run through the end of the year.
READ MORE (brandchannel)

No Sellouts: How Fans Become Customers When An Artist Keeps Control

The goal isn’t to own the conversation between the musician and their fans; the goal is to facilitate and amplify that conversation. This approach makes brands an ally helping to promote great music, and a welcome voice that fans will remember after the music fades.
READ MORE (Association of National Advertisers (ANA))

Buddy Roc and the Heartbreak Kids – My Climb. My Music.

Buddy Roc talks about his climb to finding a unique sound.
WATCH VIDEO (Coors Light Music)

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