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Examining The Evolving Role Of An Artist Manager

George Howard is an Associate Professor at Berklee College of Music and Brown University. Here he collaborates with Zoe Benson, an artist and music business student at Berklee College of Music, to examine how artist managers should be thinking about their roles.  ...

The Rise of Curated Playlists

Note: this article was originally published via Music Business Journal.   Artists have traditionally commanded attention, serving as the primary inspirations and icons for diverse communities of fan bases around the world. However, with the unrelenting rise of...

Building a Cult Brand, Ad Effectiveness, and Love ❤

This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference. The stated theme of the event is "Highly Effective Brands that Drive Results,” and the agenda is certainly tailored to this theme, with a...

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