April 9, 2018 – MAX Weekly

April 9, 2018 – MAX Weekly

HEADLINER Culturally Hi-Def: How To Integrate Music Into Cultural Marketing Brands that market to multicultural audiences have found music as a key approach to connecting across generations. READ MORE (Music Audience Exchange) OPENING ACTS The Influencer Marketing...
February 12, 2018 – Marketing

February 12, 2018 – Marketing

HEADLINER Q&AA: Reba McEntire, Crooner Colonel Reba McEntire is the first woman­—and the first music star—to play Colonel Sanders in a campaign that’s nearly three-years-old. READ MORE (Ad Age) OPENING ACTS Golfers Flock To Concerts As Nashville’s...
January 29, 2018 – Marketing

January 29, 2018 – Marketing

HEADLINER 2018 Grammys Ads: All the Brand Campaigns Adidas Originals, Apple, Chase, Citi, Coca-Cola, Geico, Google, Honda, IBM, KFC, Lincoln, Lyft, Mastercard, McDonald’s, Old Spice, Progressive, Sonos, Target, Uber, Verizon, Volkswagen & more. READ MORE...
October 23, 2017 – Marketing

October 23, 2017 – Marketing

HEADLINER US Marketers Spend 10x More On Sports Than Music – Why? Why does the imbalance in marketing investment exist? More importantly, how can marketers begin to leverage a virtually universal passion for music to the same degree that they’ve tapped...