Las Fenix Takes the Stage During SXSW 2018

Las Fenix Takes the Stage During SXSW 2018

On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange (MAX), for a discussion with marketers about the nuances of multicultural marketing (specifically to Hispanic audiences)...
Examining The Evolving Role Of An Artist Manager

Examining The Evolving Role Of An Artist Manager

George Howard is an Associate Professor at Berklee College of Music and Brown University. Here he collaborates with Zoe Benson, an artist and music business student at Berklee College of Music, to examine how artist managers should be thinking about their roles.  ...
Branding Your Band: Q&A with Northern National

Branding Your Band: Q&A with Northern National

If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive guidance from a team of professionals, some partner with brands to grow their fanbase, and others take on everything...