May 7, 2018 – MAX Weekly

May 7, 2018 – MAX Weekly

HEADLINER Why Music Can Help Brands Strike a Chord with Fans The music we love doesn’t just represent our personal preferences; it defines who we are. Brands that understand this will engage their target audiences better, developing deeper relationships with them and...
April 23, 2018 – MAX Weekly

April 23, 2018 – MAX Weekly

HEADLINER Brand Activations that Engage. Inspire. Impact. The ANA Brand Activations Conference showcased companies who drive their business results with brand activations — here are the sessions we loved. READ MORE (Music Audience Exchange) OPENING ACTS Q&A: Teen...
February 12, 2018 – Music

February 12, 2018 – Music

HEADLINER Inside Music’s Merch Gold Rush As album sales have tanked, labels are creating everything from $1,000 artist-branded jackets to punk-rock board shorts. READ MORE (The Rolling Stone) OPENING ACTS Golfers Flock To Concerts As Nasvhille’s TopGolf...
February 12, 2018 – Marketing

February 12, 2018 – Marketing

HEADLINER Q&AA: Reba McEntire, Crooner Colonel Reba McEntire is the first woman­—and the first music star—to play Colonel Sanders in a campaign that’s nearly three-years-old. READ MORE (Ad Age) OPENING ACTS Golfers Flock To Concerts As Nashville’s...
Brands + Music: Our Greatest Hits In 2017

Brands + Music: Our Greatest Hits In 2017

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX’s Greatest Hits:  MAX In The News In 2017, MAX raised $6 million in funding and expanded our presence beyond Dallas and Los Angeles with new additions to our team in...