June 26, 2017 – Marketing

June 26, 2017 – Marketing

HEADLINER Sprite Releases Its First Music Video, New TV Spot The seasonal campaign, which is part of the brand’s “Wanna Sprite” umbrella campaign, is based on Sprite’s offering limited-time cans and bottles bearing lyrics from six different rappers. READ MORE...
May 30, 2017 – Marketing

May 30, 2017 – Marketing

HEADLINER Coca-Cola Made Detachable Bottle Labels That Work As Wristbands For Music Festivals Not every one granted access to a festival… but McCann says youngsters started collecting and wearing them as fashion statements. READ MORE (Adweek) OPENING ACTS Live...
May 15, 2017 – Marketing

May 15, 2017 – Marketing

HEADLINER Vivendi Offers To Acquire Big Stake in Havas If approved, the deal would allow Vivendi to become a vertically integrated media and advertising behemoth, capable of courting advertisers, making ads and producing the media in which to run them. READ MORE (Wall...
December 19, 2016 – Marketing

December 19, 2016 – Marketing

HEADLINER Consumers More Attached To Smartphones Than Ever Americans are checking their smartphones roughly 1 billion times more a day now than they were in 2015. READ MORE (MediaPost) OPENING ACTS Bacardi Created A New DJ Experience On Instagram Nielsen found that...