June 4, 2018 – MAX Weekly

June 4, 2018 – MAX Weekly

HEADLINER Why Breakthrough Artists Are A Better Investment for Brands Breakthrough artists fall under the “micro-influencer” umbrella, and brands are learning that micro-influencers can provide big benefits while reducing the risks associated with collaborating with a...
May 7, 2018 – MAX Weekly

May 7, 2018 – MAX Weekly

HEADLINER Why Music Can Help Brands Strike a Chord with Fans The music we love doesn’t just represent our personal preferences; it defines who we are. Brands that understand this will engage their target audiences better, developing deeper relationships with them and...
February 5, 2018 – Marketing

February 5, 2018 – Marketing

HEADLINER Five Of The Best Music-Driven Super Bowl Commercials Forbes contributor: Doritos Blaze vs Mountain Dew, Amazon, Squarespace, Michelob Ultra & Budweiser READ MORE (Forbes) OPENING ACTS Here’s What Happened During The Pepsi Super Bowl Halftime Show...
January 29, 2018 – Music

January 29, 2018 – Music

HEADLINER Copyright Royalty Board Boosts Songwriters’ Streaming Pay Nearly 50% The new rate will be based on the greater of either 1) a percentage of revenue or 2) total content costs. READ MORE (Variety) OPENING ACTS Spotify’s Tuma Basa Shares How Artists...
January 22, 2018 – Music

January 22, 2018 – Music

HEADLINER How Spotify Beat Apple To Charting The Future Of Music Spotify beat back the scourge of streaming album exclusives, and now it’s ready to go public. Here’s what it says about how fans value artists and platforms. READ MORE (The Ringer) OPENING ACTS Apple...