June 4, 2018 – MAX Weekly

June 4, 2018 – MAX Weekly

HEADLINER Why Breakthrough Artists Are A Better Investment for Brands Breakthrough artists fall under the “micro-influencer” umbrella, and brands are learning that micro-influencers can provide big benefits while reducing the risks associated with collaborating with a...
April 16, 2018 – MAX Weekly

April 16, 2018 – MAX Weekly

HEADLINER New Tool Aims to Connect Brands and Artists Based On Fans’ Music Tastes “The MAX Artist Matching Engine has analyzed and segmented one of the most data-rich cultural identifiers available — music preferences — enabling brands to...
December 18, 2017 – Music

December 18, 2017 – Music

HEADLINER 3 Major Deals Point To A Maturing, And Global, Music Startup Landscape Three deals of acquisitions and investments that were rumored, and that are all now confirmed, have something in common — none of them involve companies owned by major record labels. READ...
November 27, 2017 – Marketing

November 27, 2017 – Marketing

HEADLINER Calvin Klein Embraces Digital In Global Campaign Starring Solange Tapping influencers and critically-acclaimed artists like Solange is another bid by the label to attract the young shoppers that can preserve the aura or hipness that makes or breaks fashion...
August 28, 2017 – Marketing

August 28, 2017 – Marketing

HEADLINER Taylor Swift’s Face Is Going To Be On UPS Delivery Trucks Across The Country UPS has also launched a contest to win a flyaway package with tickets to a Taylor Swift concert, airfare, hotel, dinner, and “a makeover experience.” READ MORE (Billboard)...