December 26, 2017 – Marketing

December 26, 2017 – Marketing

HEADLINER Timberlake Puts Bai Marketing On Hold For Pepsi Super Bowl Show The entertainer’s dueling beverage allegiances could put both brands in a tricky spot. READ MORE (Ad Age) OPENING ACTS Blame The Fyre Festival Fiasco On The Plague Of Celebrity Influencers...
May 22, 2017 – Marketing

May 22, 2017 – Marketing

HEADLINER Shonda Rhimes on Why Her Work With Dove Doesn’t Feel Commercial “I’m not an endorser of lots of things. This felt like a natural fit for me, not like I was doing a job…” READ MORE (Ad Age) OPENING ACTS Q&A: Why Adobe...
May 8, 2017 – Marketing

May 8, 2017 – Marketing

HEADLINER Sony Music Sues Applebee’s Over Licensing Fees Sony says the restaurant used copyrighted songs by AC/DC and C+C Music Factory despite failing to sign an agreed upon deal and pay the $300,000 licensing fee. READ MORE (Billboard) OPENING ACTS Why Coke,...
May 1, 2017 – Music

May 1, 2017 – Music

HEADLINER Apple Music and Musical.ly Ink Partnership Musical.ly users (‘musers’) who are also Apple Music subscribers will be able to play a song from start to finish inside musical.ly. READ MORE (Music Business Worldwide) OPENING ACTS Spotify Acquires Mediachain To...