May 14, 2018 – MAX Weekly

May 14, 2018 – MAX Weekly

HEADLINER Why Music is the #1 Signal of Identity Study shows that shared taste in music is the number one signal we use to determine if people (or brands) are like us. Brands can use insights on individual music preferences to better connect with their broader target...
May 30, 2017 – Marketing

May 30, 2017 – Marketing

HEADLINER Coca-Cola Made Detachable Bottle Labels That Work As Wristbands For Music Festivals Not every one granted access to a festival… but McCann says youngsters started collecting and wearing them as fashion statements. READ MORE (Adweek) OPENING ACTS Live...
April 17, 2017 – Marketing

April 17, 2017 – Marketing

HEADLINER From London to New York, A Tale of Two Lexus Launches Nearly every auto brand is turning to music to break through to consumers. Now Lexus has launched a collaboration with music producer Mark Ronson. READ MORE (brandchannel) OPENING ACTS How BK’s...
January 17, 2017 – Marketing

January 17, 2017 – Marketing

HEADLINER In An Ever-Changing Music Industry, Are Brands Acting As Music Labels? …this approach allows major brands to reach specific demographic targets, all while less well-known bands gain valuable exposure. READ MORE (NPR) OPENING ACTS The Role Of Music In...
December 27, 2016 – Marketing

December 27, 2016 – Marketing

HEADLINER Brands Tap Into Emotion for the 5 Most Engaging Facebook Posts of 2016 The videos all share an emotional quality and a sense of urgency, which can be created through the musical element of video. READ MORE (Ad Age) OPENING ACTS It Sounds Like Facebook Is...