April 9, 2018 – MAX Weekly

April 9, 2018 – MAX Weekly

HEADLINER Culturally Hi-Def: How To Integrate Music Into Cultural Marketing Brands that market to multicultural audiences have found music as a key approach to connecting across generations. READ MORE (Music Audience Exchange) OPENING ACTS The Influencer Marketing...
January 1, 2018 – Marketing

January 1, 2018 – Marketing

HEADLINER The 10 Best Branded Content Partnerships Of 2017 Branded content partnerships continue to grow in popularity, with advertisers allocating larger budgets towards the practice. This year, we saw an increased focus on inspirational content. READ MORE (Ad Age)...
December 11, 2017 – Music

December 11, 2017 – Music

HEADLINER YouTube To Launch New Music Subscription Service In March The new service, internally referred to as Remix, would include Spotify-like on-demand streaming and would incorporate elements from YouTube. READ MORE (Bloomberg) OPENING ACTS Google’s...
August 14, 2017 – Marketing

August 14, 2017 – Marketing

HEADLINER Samsung And Live Nation To Live Stream Coldplay’s Tour In Virtual Reality On Aug. 17 at 8:30 p.m. CT, Coldplay’s Chicago Soldier Field show will be available for viewing in real time in over 50 countries. READ MORE (Billboard) OPENING ACTS Culturally...