CMOs, Audiences Move To Their Own Beats

CMOs, Audiences Move To Their Own Beats

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform as the...
May 30, 2017 – Marketing

May 30, 2017 – Marketing

HEADLINER Coca-Cola Made Detachable Bottle Labels That Work As Wristbands For Music Festivals Not every one granted access to a festival… but McCann says youngsters started collecting and wearing them as fashion statements. READ MORE (Adweek) OPENING ACTS Live...