June 18, 2018 – MAX Weekly

June 18, 2018 – MAX Weekly

HEADLINER How Breakthrough Artists Help Brands Reach Targeted Audiences By partnering with breakthrough artists brands are able to better target specific audiences that match the brand’s ideal customer profiles. READ MORE (Music Audience Exchange) OPENING ACTS...
June 4, 2018 – MAX Weekly

June 4, 2018 – MAX Weekly

HEADLINER Why Breakthrough Artists Are A Better Investment for Brands Breakthrough artists fall under the “micro-influencer” umbrella, and brands are learning that micro-influencers can provide big benefits while reducing the risks associated with collaborating with a...
May 14, 2018 – MAX Weekly

May 14, 2018 – MAX Weekly

HEADLINER Why Music is the #1 Signal of Identity Study shows that shared taste in music is the number one signal we use to determine if people (or brands) are like us. Brands can use insights on individual music preferences to better connect with their broader target...
December 18, 2017 – Marketing

December 18, 2017 – Marketing

HEADLINER Pandora Listeners Can Now Watch Video Ads For On-Demand Music “For artists, it creates new avenues of promotion by providing fans with direct links to play their music. For advertisers, it offers new ways for brands to build trust and create value for their...
October 2, 2017 – Marketing

October 2, 2017 – Marketing

HEADLINER The Path To A Hit Single Is Changing, Just Ask Miley Cyrus And Demi Lovato There’s a sense that we’ve entered a wild frontier in which genuine grassroots success is attainable and fans’ compulsive listening habits wield real power. READ MORE (...