October 16, 2017 – Marketing

October 16, 2017 – Marketing

HEADLINER Why Streaming May Predict The Next Generation Of Country Stars Spotify, Pandora and Apple Music are beginning to have concrete impacts on country music, helping artists to reach fans, build tours and generate income without relying on major labels and radio....
July 31, 2017 – Marketing

July 31, 2017 – Marketing

HEADLINER Coors Light Rolls Out Local Musicians Initiative After a successful test of the music program last year in Philadelphia, Orlando and Chicago, Coors Light is now expanding it to seven more U.S. markets, and plans to run it on an “always on” basis. READ MORE...
July 17, 2017 – Marketing

July 17, 2017 – Marketing

HEADLINER Coke Made More Than 1,000-Songs Featuring People’s Names Coke used 9 singers to record the songs. The 1,000 unique jingles were created from 25 different original music tracks, covering a variety of musical stylings. READ MORE (Ad Age) OPENING ACTS...
June 26, 2017 – Marketing

June 26, 2017 – Marketing

HEADLINER Sprite Releases Its First Music Video, New TV Spot The seasonal campaign, which is part of the brand’s “Wanna Sprite” umbrella campaign, is based on Sprite’s offering limited-time cans and bottles bearing lyrics from six different rappers. READ MORE...