February 19, 2018 – Marketing

February 19, 2018 – Marketing

HEADLINER SXSW: One month out, 2018 edition is taking shape With a schedule in place… it’s becoming clearer some of the things we can expect from SXSW 2018. READ MORE (512 Tech) OPENING ACTS Brantley Gilbert Gets In Gear With Ford Campaign The partnership is...
Super Bowl Commercials: 15 Great Uses Of Music

Super Bowl Commercials: 15 Great Uses Of Music

Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how brands and agencies can maximize the value of music in a commercial. This week, coincidentally enough, millions of...
Música Ford Artist Receives Grammy Nomination

Música Ford Artist Receives Grammy Nomination

La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006. The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon...
Why OK Go’s Video with Morton Salt Worked

Why OK Go’s Video with Morton Salt Worked

Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized to their 2014 song “The One Moment.” Since Wednesday’s release, publications like Ad Age and Adweek have covered the...
Music and Tech: Lessons From Techweek Dallas

Music and Tech: Lessons From Techweek Dallas

A few examples of artists who commanded attention and maintained authenticity   Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music innovators by night. It was an eclectic mix...