June 4, 2018 – MAX Weekly

June 4, 2018 – MAX Weekly

HEADLINER Why Breakthrough Artists Are A Better Investment for Brands Breakthrough artists fall under the “micro-influencer” umbrella, and brands are learning that micro-influencers can provide big benefits while reducing the risks associated with collaborating with a...
April 30, 2018 – MAX Weekly

April 30, 2018 – MAX Weekly

HEADLINER Building A Multicultural Marketing Strategy That Works At nearly 60 million people, U.S. Latinos represent a significant market for American brands. But of course, Latino identity is more complex than a singular label. READ MORE (Music Audience Exchange)...
March 26, 2018 – MAX Weekly

March 26, 2018 – MAX Weekly

HEADLINER Playola: Reckoning with Music’s Newest Kingmaker If music streaming services are the new kingmakers, then what is the game to be played? READ MORE (Music Audience Exchange) OPENING ACTS U.S. Music Industry Hits Highest Revenue Mark in a Decade, Fueled...
February 19, 2018 – Marketing

February 19, 2018 – Marketing

HEADLINER SXSW: One month out, 2018 edition is taking shape With a schedule in place… it’s becoming clearer some of the things we can expect from SXSW 2018. READ MORE (512 Tech) OPENING ACTS Brantley Gilbert Gets In Gear With Ford Campaign The partnership is...
February 5, 2018 – Marketing

February 5, 2018 – Marketing

HEADLINER Five Of The Best Music-Driven Super Bowl Commercials Forbes contributor: Doritos Blaze vs Mountain Dew, Amazon, Squarespace, Michelob Ultra & Budweiser READ MORE (Forbes) OPENING ACTS Here’s What Happened During The Pepsi Super Bowl Halftime Show...