May 14, 2018 – MAX Weekly

May 14, 2018 – MAX Weekly

HEADLINER Why Music is the #1 Signal of Identity Study shows that shared taste in music is the number one signal we use to determine if people (or brands) are like us. Brands can use insights on individual music preferences to better connect with their broader target...
April 30, 2018 – MAX Weekly

April 30, 2018 – MAX Weekly

HEADLINER Building A Multicultural Marketing Strategy That Works At nearly 60 million people, U.S. Latinos represent a significant market for American brands. But of course, Latino identity is more complex than a singular label. READ MORE (Music Audience Exchange)...
February 12, 2018 – Music

February 12, 2018 – Music

HEADLINER Inside Music’s Merch Gold Rush As album sales have tanked, labels are creating everything from $1,000 artist-branded jackets to punk-rock board shorts. READ MORE (The Rolling Stone) OPENING ACTS Golfers Flock To Concerts As Nasvhille’s TopGolf...
February 5, 2018 – Music

February 5, 2018 – Music

HEADLINER Super Bowl’s Most Shazamed Ads: Iggy Azalea, Skylar Grey & More Days after Iggy Azalea released her new single “Savior,” featuring Quavo, the song appeared in a Super Bowl ad that was the most-Shazamed song during the Feb. 4 broadcast, according...
January 1, 2018 – Music

January 1, 2018 – Music

HEADLINER How Portugal. The Man & Imagine Dragons Crossed Over (With A Commercial Boost) In 2017 The charts may have belonged to hip-hop in 2017, but the ad world still flocked to rock to score its commercials. READ MORE (Billboard) OPENING ACTS The Pop Charts...