June 18, 2018 – MAX Weekly

June 18, 2018 – MAX Weekly

HEADLINER How Breakthrough Artists Help Brands Reach Targeted Audiences By partnering with breakthrough artists brands are able to better target specific audiences that match the brand’s ideal customer profiles. READ MORE (Music Audience Exchange) OPENING ACTS...
March 26, 2018 – MAX Weekly

March 26, 2018 – MAX Weekly

HEADLINER Playola: Reckoning with Music’s Newest Kingmaker If music streaming services are the new kingmakers, then what is the game to be played? READ MORE (Music Audience Exchange) OPENING ACTS U.S. Music Industry Hits Highest Revenue Mark in a Decade, Fueled...
January 8, 2018 – Marketing

January 8, 2018 – Marketing

HEADLINER Brands Beware: Logan Paul (Or Someone Like Him) Can Cause Real Damage The Paul brothers command six-figure deals to put brands in their videos. Logan Paul has worked with Walmart and Dunkin’ Donuts, among others. READ MORE (Ad Age) OPENING ACTS Super...
December 26, 2017 – Marketing

December 26, 2017 – Marketing

HEADLINER Timberlake Puts Bai Marketing On Hold For Pepsi Super Bowl Show The entertainer’s dueling beverage allegiances could put both brands in a tricky spot. READ MORE (Ad Age) OPENING ACTS Blame The Fyre Festival Fiasco On The Plague Of Celebrity Influencers...
August 21, 2017 – Marketing

August 21, 2017 – Marketing

HEADLINER Snapchat’s ‘Crowd Surf’ Makes One Big Concert Video Of Everybody’s Snaps It uses AI to figure out when multiple parties are snapping the same concert, then it stitches the snaps together to create seamless video streaming. READ MORE...