Brands + Music: Our Greatest Hits In 2017

Brands + Music: Our Greatest Hits In 2017

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX’s Greatest Hits:  MAX In The News In 2017, MAX raised $6 million in funding and expanded our presence beyond Dallas and Los Angeles with new additions to our team in...
November 27, 2017 – Marketing

November 27, 2017 – Marketing

HEADLINER Calvin Klein Embraces Digital In Global Campaign Starring Solange Tapping influencers and critically-acclaimed artists like Solange is another bid by the label to attract the young shoppers that can preserve the aura or hipness that makes or breaks fashion...
February 21, 2017 – Music

February 21, 2017 – Music

HEADLINER iTunes Still Most Preferred Music Platform In US iTunes’ popularity among “non-millennials” helps place it atop the list. READ MORE (Business Insider) OPENING ACTS How Data And Streaming Impacts The Music Industry Data is redefining the relationship between...
January 30, 2017 – Music

January 30, 2017 – Music

HEADLINER Is Artist Sponsorship Today’s Music Payola? Originally an illicit under-the-table business, payola has since evolved into the somewhat more legal and above board practice of corporate artist sponsorship. READ MORE (Hypebot) OPENING ACTS Facebook Hires...
January 23, 2017 – Marketing

January 23, 2017 – Marketing

HEADLINER For Dramatic VR To Succeed, Music Must Become The Director So far music is still being relegated to a background mood feature. This needs to change, and it needs to start with a mind shift in how we think about music. READ MORE (TechCrunch) OPENING ACTS...